Choosing an Search Engine Optimisation Services company can be daunting. With so many things to consider, not to mention all the questions you need to ask prospective SEOs, it it not always easy to know what to look for when choosing an SEO specialist.
It can go a long way in making the process easier to know what sort of things you should avoid like the plague, however. As much as a good SEO can do great things for your online results, a bad SEO has the opposite effect.
What to avoid when choosing an SEO company
These red flags should put you into instant warning mode when dealing with any potential SEO company…
Agencies that have a ‘secret methodology’
Be very wary of any company that claims to have found some sort of top secret system that no other SEOs have discovered. The only real secret when it comes to search engine optimisation is that there is no secret. Results are obtained from extensive on-site and off-site work, using best practices and tried and tested strategies. Any company claiming to have a new or secret method is likely lying.
Agencies that do not offer regular reporting
At the very least, you should be getting detailed monthly reports covering everything from link building efforts to current rankings of your primary terms, off-site efforts and intended strategies for the month ahead. If you are not getting any sort of reports, or the reports are vague and/or confusing, your SEO agency is not doing their job properly. Always ask what reporting is offered before taking on any SEO expert.
Agencies that make unrealistic promises
They might talk the talk, but can they also walk the walk? Brand new and inexperienced SEOs often have big, impressive-sounding ideas that they are absolutely sure will get you to page one within a short space of time. No SEO worth his salt can promise anything. If any promises are being made, they will likely not come to light.
Agencies that do not speak your language
The trouble with outsourcing your SEO to a non-English destination is that you may end up with badly written SEO copy that does your brand more harm than good. Poor grammar, bad spelling and content that is less than flawless are more likely to get you on the wrong side of Google’s tricky algorithms. Local SEO companies have been proven to be the most effective solution.
Agencies that promise paid lists or other shady offers
It’s also a good idea to look out for any agency that is peddling paid lists, keyword stuffing or any other black hat strategies. Even if they are not illegal, shady practices can end up getting you blacklisted at best, with a damaged reputation that will take many years to clear. Agencies that are committed to organic SEO are always the better choice.
Ready to do things the right away instead? Get in touch with us today to learn more about working with a trusted, experienced SEO company that knows exactly how to get you ahead in the SERPs.