If you are not incorporating video into your social media marketing campaign, you are missing out on a huge chance to engage your audience, drive conversion, boost your SEO efforts, build trust and even increase awareness.

Why Include Video in Your Social Media Strategy?

Video is a powerful tool that is showing no sign of slowing down anytime soon. Whether planning a YouTube strategy or adding video to your Facebook or Twitter pages, this channel offers many unique benefits when used as part of your social media strategy.

What makes video essential for your social media strategy? Let’s take a look at some of the biggest benefits offered by video.

1. Drive conversion

Much as images outperform text in the conversion stakes, video goes even further to help increase conversion. There are many reasons for this, from the fact that video makes it easier to process information to the fact that humans are highly sensory creatures who respond well to advertising that incorporates more than one sense. Even a short video added to your social media channels can help to increase clicks, likes, and ultimately, sales.

2. Increase engagement

At the same time, video also increases engagement. Once again, this is likely due to the way that people process information. A solid text post can easily be scanned over, but video makes people stop and watch. A well-made video that is genuinely interesting, topical or relevant can help you grow your likes, followers and comments organically. Just make sure that you do not fall into the ‘baiting’ trap of deliberately trying to force reactions.

3. Boost traffic

Google loves video, too. Video marketing can have a surprisingly significant impact on your traffic if you are smart about how you title and tag your video content. As video increases the time spent on your website or social media pages, incorporating YouTube into your digital marketing strategy is a smart way to drive traffic. It does not hurt that Google owns YouTube, either.

4. Build trust

Product demonstrations and other useful video content can help you build trust, which is essential when growing your brand reputation. To see this benefit, aim to create authentic videos that answer common questions, showcase products realistically, show your ‘human’ side, feature real people rather than actors, and connect to your audience on a deeper level.

5. Educate followers

Finally, videos can also be very useful from a brand awareness point of view. How-to guides and similar videos that help people use your services or products more effectively are especially useful. The aim with this type of video content is less about promoting and more about adding real value, by teaching and building broader awareness.

However you use video, there is no doubt that this tool has plenty to offer. Add video to your social media strategy, and you will soon start to notice a difference in your results.

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