Rookie SEO strategy mistakes can end up causing more harm than you realise. One of the biggest risks in taking a DIY approach to Search Engine Optimisation is that a lack of experience and understanding can lead to seemingly small mistakes. Although these mistakes may not seem like much initially, they can do far more harm than you may realise.
Rookie SEO Strategy Mistakes Killing Your Results
To help you get a better understanding of how quickly things can go wrong, we’ve put together a list of the most commonly made SEO strategy mistakes made by those trying to wing it without a clear plan in place.
Some of the SEO strategy mistakes that may be holding back your results include the following:
Assuming that SEO is static
You may have a far greater understanding of SEO tactics than the average person. You may think you know all there is to know, but in reality, assuming that SEO is static is one of the biggest mistakes of all. Thanks to the constantly changing search engine algorithms, the goal posts shift all the time. Professional SEOs constantly learn and grow, finding new strategies and perfecting their craft all the time.
Getting complacent in other ways
Another assumption often made is that SEO can be set and forgotten. You might have all your on-site elements in place, you may be updating your blog weekly, adding internal links, searching for keywords, perfecting your metadata and growing your traffic. But there is far more that needs to happen in order to see consistent results. Off-site linkbuilding is just as important as on-site work. Treating SEO as a constantly evolving, dynamic approach is key to get ahead in the SERPs.
Treating SEO as an island
On that note, failing to integrate your SEO and digital marketing strategies is also a mistake that is frequently made. When SEO is treated as an island rather than part of a greater puzzle, you miss out on the many benefits offered by a well-integrated, carefully planned cross channel strategy.
Relying on high volume phrases
Focusing on the low hanging fruit is another common error. It may be easier to focus on high volume phrases, but you will miss out on potentially lucrative long tail phrases and highly targeted lower volume phrases if your keyword strategy focuses only on the big guns. Focusing only on the high volume phrases can also make it harder to compete in a crowded market if those phrases are very popular.
With the help of an experienced, skilled SEO specialist, you will be able to focus on your core business, leaving the SEO strategy to someone who has the unique skill set to help you get the results you have always wanted.