Have you ever wondered how much your social media strategy helps towards increasing your ranking online? Although social media marketing does not have a direct impact on SEO, it certainly helps you establish your online presence as part of a well-rounded digital marketing strategy. Keep reading to see just how much social network marketing helps your SEO results.
How Social Media Boosts Your SEO Results
How exactly can social media help you improve your SEO ranking? For starters, here are a few advantages that social has to offer…
Social sharing increases website traffic
Every blog post and web page shared to your social profiles has the potential to drive traffic to your website. This is great news for organic traffic boosting, helping to drive natural traffic to your key content pages and blog posts. Higher organic traffic is essential to establish your reputation as an authority on your field.
Social pages show up in the SERPs
Your social pages show in the SERPs, much like your blog posts and web pages. Active profiles that are updated regularly, with plenty of engagement with followers will especially do well in search results. Make sure that you do not only update your pages with new content but that you also take time to respond to followers to keep your page active.
Social sharing links boosts external linkbuilding
Interesting, relevant and useful content is shared time after time. When you share your own content, and it is shared frequently, the result is increased traffic to your blog. This is great from an external linking point of view, helping you increase your authority and grow your online reputation.
Social content helps local SEO
Social content can also help your local SEO efforts. When you make use of optimised content that is geared towards local searches, and you continue to engage with followers in a way that adds real value, you can start building your local presence. Make sure that this is backed by updated NAP listings – missing or inconsistent information can undo even the best efforts.
Social content drives brand awareness
Finally, it’s also worth noting that social content can also boost brand awareness. While this does not have a direct impact on your SEO, it does help you establish your reputation online in a way that shows search engines that you are an expert in your field. This, in turn, can only ever be good for SEO, as it indicates authority and trust.
The most effective way to see SEO results from your social media strategy is to ensure that your strategy is consistent, holistic and well-planned.