Whether you are starting a new online store or aiming to grow your existing one, having an ecommerce marketing strategy in place that can easily scale is essential. In today’s era, online shopping is set to rapidly grow. One of the many things highlighted by global lockdown is the need for remote solutions. Where ecommerce is concerned, this need is especially prevalent, offering consumers a way to shop without leaving home.
With the rise in ecommerce comes a rise in competition, however. Smaller stores need to keep up with larger stores to find (and keep) customers. Newer stores have to think beyond launching and look at ways to capture their share of the market in a sustainable way.
Scaling Your Ecommerce Marketing Strategy
What does this mean for your ecommerce strategy? In short, it means that your strategy has to be able to scale right from the start.
Even if your store is very small or new, scaling is something that can greatly help your ecommerce marketing strategy. To help you move forward, here are a few things to keep in mind.
1. Think big right from the start
Whatever the size of your store, you will need to think big. You may be starting with a small team and a limited product range, but this may not always be the case. If you don’t think beyond your current strategies, it will be much harder to expand when you do start growing. This does not mean treating your store the same as a mega-store. Small stores can have advantages that large stores lack, especially when it comes to agility. What it does mean is thinking forward in a way that paves the way for potential growth rather than confining your strategies according to your store as it is right now.
2. Choose the right channels
Although a multi-channel or cross-channel approach is ideal, not every channel will have the same impact for your store. If you’re aiming to grow, you want an established presence on the channels that attract your target audience. Spending time on channels that do not deliver much in the way of results will have far less impact than focusing on high-conversion channels that help you build a loyal following.
3. Streamline customer experience
This goes over and beyond customer care, which should be something you are putting every effort into already, regardless of the size of your store. Experience means providing customers with a streamlined shopping experience from the moment they arrive. It means a seamless marketing approach that educates, informs, entertains, and attracts customers. It means removing barriers to purchase, making it easier for customers to connect, and providing them with the type of experience that makes them want to come back for more. If you do this from the start, you will be able to scale in a way that continues to drive trust and loyalty, even when your store is larger.
Grow Your Ecommerce Marketing Strategy
In short, the best approach is to think like a larger store, fine-tune your channels, and serve customers like a small store, no matter how large your store may grow. Ideally, you want your customers to join you on your journey and having a clear ecommerce marketing strategy in place that is designed for growth is the best way to achieve this goal.
