If you are not thinking about mobile SEO, you may be missing out on the chance to convert more customers organically. Used as part of a broader SEO strategy, mobile optimisation has become more important than ever. Google and other search engines are continually seeing responsiveness and mobile-friendliness as a major ranking factor, and that is not going to change any time soon.
Getting More from Mobile SEO
Simply throwing out a mobi site does not mean that you will see any results, however. To truly up your mobile SEO game, you need to look at the bigger picture to see how you can improve your results holistically.
To get the most from your mobile marketing efforts, here are some tips to keep in mind.
Invest in responsive design
As Google’s Mobile First indexing gets closer, responsive design has become more important than ever. You can either look at creating a mobile site or you can optimise your existing website to ensure that it is fully responsive on any device. It’s also worth looking at AMP (Accelerated Mobile Pages) to improve your page loading times. Although Google will likely not penalise desktop sites, sites that are not responsive will certainly be left behind in favour of those that can easily adapt to smartphone, tablet and desktop screens.
Utilise voice search
Voice search is another SEO trend worth noting. To cater to the growing number of voice searches that are conducted each day, aim to include query-based content within your website. For example, you could subtly adapt your home page to include questions rather than statements. That doesn’t mean that you should forget about regular search queries, however. Taking a holistic approach to your keywords and content will help you cater to mobile users as well as desktop users.
Take advantage of local SEO
Local SEO also ties into mobile, especially when beacons and other strategies are incorporated into your SEO strategy. A large number of mobile searches are local, with users looking for businesses, services and products that are within reach. Combined with voice search and responsive websites, you can create a unique experience for these users, helping them find what they need quickly and simply.
Just like any other SEO strategy, you may not suddenly get to the top of the SERPs overnight. Genuine results take time and patience, after all. Put some thought and effort into your mobile SEO approach, however, and you will start to see the difference.