Losing business leads is a lot easier than you may think. In the digital world, as trends come and go, staying ahead has become less about blindly pushing through the masses and more about doing things in a way that saves time, effort and resources.
Top Ways You Are Losing Business Leads
In this mini guide, we take a look at the areas that may be causing the biggest amount of lost business leads, so that you can see where you may be going wrong with your lead generation campaign.
Some of the biggest things to avoid if you want to prevent losing any further business leads include the following:
1. Responding too slowly
Response time is everything when it comes to lead nurturing. When you wait too long after an enquiry is made, you run the risk of warm leads going cold. Without a system in place that manages leads, it will quickly become a nightmare to keep track of fresh leads.
2. Not segmenting leads
That brings us to our next point. If you are not segmenting your leads, how will you expect to target your ideal customer? Trying to appeal to everyone is the fastest way to appeal to no one. Countless studies have shown how effective market segmentation has become – so many that you can no longer afford to ignore this trend.
3. Failing to score leads
Lead scoring is another trend you can no longer ignore. This is one of the only ways to simply and effectively separate the warm leads from the never-in-this-lifetime leads. That way, you will avoid wasted time and effort, focusing on the leads that matter instead.
4. Sending out generic messages
Email personalisation is not going away anytime soon. If you are still sending out exactly the same message to your entire mailing list, year on year, you may be wondering why your click rates are so low. Personalisation helps you create unique content that is tailored to your audience in a way that truly resonates.
5. Having no sales funnel in place
Finally, if you do not have a sales funnel in place, how will you monitor new leads at each stage of their journey? Lead funnels are a great way to encourage new sign ups, clicks, downloads and other actions, using lead magnets such as exclusive member-only content or downloads.
Stay clear of these lead generation mistakes, and you will hopefully see a difference in your business leads.
