Even the best automated lead generation plan can go wrong. Many companies are so focused on targeting leads that they forget to lay a solid foundation that will allow campaigns to go off without a hitch.
Keeping Your Automated Lead Generation Strategy on Track
In this guide, we take a look at some of the ways that you can keep your automated lead generation efforts on track to avoid delays and disasters.
A few tips to keep in mind to ensure that your automated lead generation strategy stays on point include the following:
Establish a lead scoring system
One of the most important steps to take from the very beginning, before you get started, is to establish a lead scoring system. All too often, lead nurturing goes awry when there is no clear plan in place for defining what makes a lead worth targeting. When you try to target every lead the same way, you will have trouble reaching your ideal customer. Instead, make sure that you know exactly how you will define a viable lead before you begin the nurturing process.
Perfect your lead funnels
Another way that automation can go wrong is overly automated content. If your lead funnels are bland, generic and automated to the point where there is no personalisation, segmentation or originality to be seen, you will battle to attract leads at any point in the funnel. Taking the time to perfect your lead generation funnels will save you a great deal of time, effort and money in the long run, allowing you to craft campaigns that add authentic value.
Align marketing and sales
If you have not aligned your marketing and sales goals, you may find that your lead nurturing efforts battle to stay on track. All too often, this process is seen as something that the marketing team needs to worry about, but, in reality, sales teams should also be involved in the process once leads are ready to be moved forward and closed.
Schedule regular data audits
Finally, another way that even the best-laid plans can go to pot is a failure to do regular data audits. Automating bad processes can be devastating to your results. If any information is missing or out of date, you will struggle to nurture leads. Bounced emails are no joke. Make sure that you test frequently, too, so that you can always be sure that your lead generation campaigns are hitting their mark.
These tips offer a simple way to keep your automated lead generation plans on track while ensuring that your hard work is not in vain.