Crafting a successful lead generation campaign is not always as smooth sailing as you may think.
Essential Ingredients for a Successful Lead Generation Campaign
Many businesses are so focused on nurturing and converting leads that they forget about the small details. In fact, it is those small details that can often make all the difference in how easily your lead generation campaign efforts go over time.
The things that are surprisingly overlooked when crafting the ideal lead generation campaign include the following:
1. A truly enticing offer or lead magnet
If you are inviting people to sign up for your mailing list without giving them any real incentive, do not be surprised when you either get minimal leads or all the wrong leads. Your offer should be the most important part of the process. In order to attract the right leads, you need to offer the right hook. Taking the time to think carefully about what your ideal customer would want is key. Crafting a lead nurturing magnet that gives plenty of incentive to sign up to your list is equally important. It is not only what you offer, but also how you offer that makes all the difference. That brings us to our next point…
2. Well-crafted lead pages
You’ve found the ideal offer, and it is getting people to your lead pages. What happens once they arrive, however? Do they stay and move through the funnel, or do they leave almost as soon as they arrive? If you are having problems taking leads from warm to hot, one reason may be due to your lead pages. Does the content answer your target customer’s biggest needs? Is the content written well, without any typos or glaring mistakes that put people off reading? Do you make it easier for leads to continue to the next stage of the funnel or do they have to make an effort to know where to go next? The content of your lead generation pages has everything to do with your results.
3. Optimised CTAs
Finally, another thing often treated as an afterthought is your calls to action. There are many ways to determine whether your CTAs are working. The simplest way is to do regular A/B testing to experiment and see which resonate best with your specific audience. This will help you craft CTAs that are optimised and targeted. It’s also good to do your homework beforehand to know which phrases to avoid and which to include. You will then be able to craft powerful CTAs that are designed to encourage clicks.
Remember these details when crafting your lead generation campaign and it may just become a lot easier to craft high-converting lead nurturing campaigns designed to succeed.
