In recent years, the world of search engine optimisation (SEO) has undergone significant changes. Gone are the days when it was enough to simply stuff a website with keywords to rank well in search results. Today, the focus is on providing high-quality content that...
The ecommerce market largely refers to the private sale of online physical goods to end-users; this includes Business To Consumer (B2C) and Business to Business (B2B) sales. Other examples of ecommerce include the digital distribution of services, e.g. travel...
Ecommerce SEO plays a vital role in the growth of any online store. Today, thanks to COVID and the natural move towards online retail, the ecommerce marketing space is bigger than ever. More stores are going online as they move away from traditional brick and mortar...
Google snippets are an excellent way to improve your SEO results. In the highly competitive SERPs, it’s not always as easy as it seems to get your content in that converted top-of-page spot, however. Snippets are displayed above search results. They are pulled from...
The start of a new year is always a good opportunity to refresh your SEO strategies, setting you up for the year ahead. The constant changes, technology and trends within SEO as a whole mean that strategies you are using now may not be effective in the months to come....
Search engines get smarter every year and as this happens, your SEO strategies should be evolving, too. It can be challenging to keep up with the many changes that happen each year. For some companies, SEO is seen as something static rather than fluid. The problem...
In today’s competitive world, the need for SEO-friendly lead generation is more important than ever. Taking ahead of your competitors means having a solid SEO strategy in place that goes hand in hand with your lead campaigns. A multi-channel strategy is the best way...
Although it may work a little differently to regular Search Engine Optimisation (SEO), social media SEO can be an incredibly useful way to boost your ranking organically. Shares, likes and comments do not make a difference but that does not mean that you cannot use...
Over the last few years, SEO campaigns have evolved a great deal. The focus on ranking was often technical, which helped sites get further ahead in the SERPs. The problem with the old model is two-fold. Firstly, Google has evolved to the point where it is no longer...
Ecommerce marketing and search engine optimisation plays an important role for all online stores. If you have recently branched out to include an online store along with your physical store, it is even more important to bring online visitors to your site. The rise of...
With spring upon us, now is an ideal time to take a good look at your SEO content to see how it can be improved. Content plays a very important role in any SEO strategy. Aside from helping your site progress in the SERPs, content also helps to encourage clicks, keep...
Content plays an integral role in B2B lead generation SEO. In addition to the obvious benefit of bringing in more traffic, content can also help you establish your reputation, which, in turn, further helps to improve your ranking as an industry leader. Unlike...
If you’re looking for a simple yet effective way to boost your ecommerce SEO results, FAQs are a good addition to your strategy. There are a few ways to get the benefit of FAQs. You could create a dedicated FAQ page that contains commonly asked questions relating to...
Not too long ago, we featured a list of Search Engine Optimisation risks that could end up paying off. Today, we’re taking a look at some of the risks that are not worth taking. Just about every business with an online presence will make at least one or two mistakes...
In the era of mobile-first, local SEO is something you can longer afford to ignore. Whether you have a physical presence or you operate entirely online, local listings have become an integral part of Search Engine Optimisation. Every single day, potential customers...
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