One of the many great things about lead generation is that it evolves all the time. While tried-and-tested strategies will always be essential, there are other creative ideas to try as well. These can be a fun way to drive conversion. They will keep leads inspired and position your brand in a positive way, too. Keep reading to get some ideas on creative lead generation campaigns to try.
Forward-Thinking Lead Generation Ideas
Here are just a few fun, creative ways to kickstart your lead generation strategy.
Everyone loves quizzes. Today’s quizzes are fun and interactive. They can be enjoyed via social media or other channels. They are a fun way to build hype and get your leads into your funnel. Although viral quizzes are huge, you want quizzes that tie into your brand and offering. If you have a cleaning product company, for example, you could create a quiz on your leads’ housekeeping styles. Make sure that quiz topics are relevant yet light-hearted. Don’t forget to add a simple lead form for quick access to the quiz.
People also enjoy interviews… provided they are genuinely interesting and relevant. You want to interview industry experts and third-party thought leaders. You want them to share insight and advice that adds genuine value. Make sure that the interviews are interesting and easy to read. Creating a regular interview series is a great option. You could do these as blog articles or as podcasts (or a combination of both). You could add hype and bring in well-known industry figures, with a sign-up option to read or listen.
Video is a constantly growing tool for lead nurturing. It offers many benefits. People are visual creatures and most prefer to watch and listen rather than read. There are numerous ways that you can maximise video for conversion. These range from how-to videos all the way to weekly vlogs or product showcase series, fun, personal videos that make people relate to you, videos from your team, virtual tours of your premises, and anything else that gives insight into what you offer.
Creative Lead Generation
Your campaigns may need to be geared at getting leads through your sales funnel. That doesn’t mean they have to be boring. Try these creative lead generation strategies and you have the chance to build a well-rounded strategy that appeals to leads on every level.