One of the biggest advantages to having a comprehensive social media strategy in place is that it ensures a consistent flow of original content rather than a flood of generic posts. Many businesses make the mistake of seeing social channels in isolation rather than looking at the bigger picture. The risk of this approach is posting the same content across every channel. While it may seem like a good way to save time and effort, this tactic can end up doing far more harm than good.
How a Generic Social Media Strategy Hurts Your Growth
Keep reading to find out how a generic social media strategy could just be the worst thing you could do for your business.
Why is it never a good idea to proceed with a generic social media strategy? Can a generic strategy really do that much harm to your growth? Let’s take a look…
1. Social media channels do not exist in a vacuum
Most people follow brands on more than one channel. When you assume that every platform has its own, completely separate audience, you run the risk of sharing social media content that is essentially the same across every channel. The problem with this is that you lose an opportunity to reach customers when you have a one-size-fits-all strategy rather than a unique strategy that is designed to offer original content across each unique channel.
2. Generic content makes you seem unoriginal
Imagine for a moment that a customer follows you on Facebook, Twitter and YouTube. That customer also reads your blog. Would they stick around to see the same updates shared across every channel? Or, would they quickly lose interest? When your content is systematically shared across every channel in a way that is less than inspiring, your entire brand will start to seem boring, unoriginal and uninspired. This is never great for engagement.
3. A well-rounded strategy should be diverse
That means not only sharing unique content that is designed for each specific channel but also incorporating content that is not from your own website or blog. If you are worried about sending traffic to other websites, it is worth noting that sharing external content can actually help you grow your own presence. A well-rounded, diverse strategy makes your business look good. It also helps to position your brand as an industry leader who is up to date on industry trends.
Rather than seeing social media as a chore, aim to see it as a way to connect with your audience. This way, you will avoid a generic social media strategy and continue to provide your followers with fresh, original content.