One of the biggest advantages to having a comprehensive social media strategy in place is that it ensures a consistent flow of original content rather than a flood of generic posts. Many businesses make the mistake of seeing social channels in isolation rather than...
If you have been wondering how to get started with b2b social media marketing strategies, you may already have some idea of how b2b differs from b2c. Perfecting Your B2B Social Media Strategies Unlike consumer-focused strategies, business-focused strategies require an...
Wondering which social media trends are worth watching this year? In the past year alone, we have seen many trends come and go. From the notorious Tide laundry pod challenge in recent times to overdone memes, endorsements, influencer posts, video, social retail and...
Just how big a rule does strategy play when it comes to social media success? Actually, quite a big one. Without a strategy, you may find that you spend a great deal of time, effort and resources on marketing through various social platforms, with little to no return....
Wondering if it is really worthwhile investing in a social media marketing strategy? While it may seem like something you should be able to handle on your own, social media for business is very different to social media for personal use. It takes just one...