Just how big a rule does strategy play when it comes to social media success? Actually, quite a big one. Without a strategy, you may find that you spend a great deal of time, effort and resources on marketing through various social platforms, with little to no return.
If you were still on the fence and not sure whether it is worthwhile investing in a social media marketing strategy for your various channels, keep on reading to see how a strategy helps you create a successful social media campaign.
How Strategy Helps You Get the Most From Social Media
Some of the ways that strategy helps you succeed with social media include the following:
- It prevents wasted time. You may be posting every day, but unless you have a clear idea of what you want to achieve with your posts, you are essentially wasting time by posting random content. A strategy helps you determine what matters the most, so that you and your team can plan accordingly without wasting time.
- It delivers relevant content. On a similar note, you are also wasting time and resources if your content is not geared towards your ideal audience. Trying to be everything to everyone usually results in campaign failure. Instead, you could use a strategy that helps you define your audience and then tailor your content accordingly.
- It keeps your audience engaged. How do you know which posts engage your followers? How do you know which posts don’t? If you have a strategy in place, you will know exactly how to reach your audience in a way that generates comments, reactions, retweets and shares.
- It ensures consistency. If on the other hand, you are finding it hard to post often, a strategy will be useful to help you produce content consistency. You can use scheduling tools to help you publish regular content that is strategic and targeted over the course of each week, or you can have a strategy that your team can use to keep your pages updated.
- It helps you stay on budget. Finally, another way that a strategy helps you succeed with Facebook, Twitter, LinkedIn and YouTube marketing is that it saves you money in the long run. If you are wasting time and resources, you would be able to prevent forking out for social posts that are not aligned to your goal.
At the end of the day, you need to decide whether you want to risk social media campaign blunders that cost you far more than you imagined, or invest in a strategy that is designed to help you grow.