Wondering if it is really worthwhile investing in a social media marketing strategy? While it may seem like something you should be able to handle on your own, social media for business is very different to social media for personal use. It takes just one ill-conceived Tweet or Facebook post for brands to go viral for all the wrong reasons.

How do you know when the time has come to consider a strategy? Let’s take a look.

Top signs that your business needs a social media strategy

Some of the top signs that it is time to think about a social media strategy include the following:

1. You are not seeing any growth.

If you have been religiously posting, but still do not seem to be growing your following, it is time to think about strategy. You may find that your posts are not reaching the right people, or you might find new ways to connect to prospective followers that you had not yet considered.

2. You are not engaged with followers.

On a similar note, you might have loads of followers, but very little likes or comments. A strategy will help you determine the most effective way to connect to your followers in a way that encourages participation and interest.

3. You are not posting consistently.

One of the quickest ways to lose followers (and interest) is to post sporadically. Regular, consistent content is vital. Once you have a smart strategy in place, you can use scheduling tools to plan your social posts in advance to save time.

4. You are posting randomly.

Consistency is essential, not only for how often you post, but also what you post. If you are sharing random photos, memes and videos that are not relevant to your business, you are missing out on a chance to reap the benefits of social media.

5. You are feeling overwhelmed.

It is a full time job to keep track of every like, mention, comment and review. To avoid feeling swamped by the thought of having to come up with yet another idea for your Facebook, Twitter, LinkedIn and YouTube pages, consider investing in a social media strategy.

Get started with social media for business

If you’re ready to get serious about your social media efforts, we are here to help. Here at Open Circle, we offer a wide range of tailored digital marketing solutions, including social media strategy that is designed to help your business thrive. Get in touch today to find out more about our innovative social media marketing solutions.

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