Lead generation certainly plays a vital role in converting new customers, but attracting them in the first place is equally important. This is where demand generation comes into play. To get leads into your sales funnel, you first need to hook them into your lead...
With much of the world in lockdown, lead generation is certainly going to see some shifts this year. For businesses, 2020 can be a good time to look at unexplored channels and lead nurturing strategies. Remote business is on the rise, with consumers spending far more...
Creating buyer personas for lead generation is extremely useful, helping you personalise your campaigns to see improved results. Buyer personas work hand in hand with personalisation, making it easier to personalise and tailor campaigns to specific audiences rather...
Reporting plays an essential role in lead generation. If you are not tracking your results, it will become extremely difficult to know whether or not your campaigns are succeeding. While final conversion numbers help to some degree, these do not always offer in-depth...
Calls to Action are an integral part of lead generation, whether used in lead forms, landing pages, email campaigns or any other lead content. Despite their importance for conversion, CTAs are often treated as a minor detail within broader campaigns. Many businesses...
If you are not using video in your lead generation strategy, now is a good time to take a closer look at this channel. Used as part of a multi-channel approach, video offers a way to connect to potential leads on a deeper level. Video can help to build trust,...
Over the last decade, lead nurturing has come a long way. Although lead generation has been in effect in numerous forms over the decades, it has truly come into its own in the last few years. In 2020, it has become one of the most effective ways not only to gain new...
Playing an integral part in lead generation, lead forms are essential to get leads into your funnel. Just as content helps to encourage leads to get interested in your offer, lead forms help to encourage leads to opt into your offer by leaving their name, email, and...
Every good lead generation strategy begins with a way to get leads into your sales funnel. Leads do not magically appear out of nowhere and very few will bother to sign up to your lead forms unless they think they are getting something in return. This is where lead...
Lead generation certainly plays an important role within any digital marketing strategy. With that said, focusing exclusively on nurturing leads without looking at the bigger picture can end up setting you back far more than you realise. Blinding sending out nurturing...
As the name implies, lead nurturing is more about careful coaxing than rushed pushing. When it comes to lead generation emails, this is particularly true. The average person receives a flood of emails, every single day. Some are from companies they have willingly...
While it may seem that rational thought plays the most important role in lead generation, emotion plays an equally important role. Humans are emotional by nature. Many decisions are made unconsciously rather than consciously and in many cases, the reasons behind...
Is your lead generation strategy starting to feel a bit flat? Not getting much luck moving leads through the funnel? Gamification can be a highly effective way to power up your lead generation campaign, adding extra incentive for leads to enter your funnel and...
Done right, multi-channel lead generation can be a powerful addition to your digital marketing strategy, helping you reach more customers and increase conversion. Simply adding as many channels as possible to your strategy can often end up causing far more harm than...
Done right, landing pages can be powerful for lead generation. But, simply having a website page and expecting it to bring in leads is not going to work. Instead, you need to ensure that your landing page is optimised to attract and convert leads in the most effective...
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