Lead generation blog posts
Why Use Storytelling in Your Lead Generation Campaigns?
Storytelling plays a role in every type of digital marketing but where lead generation is concerned, it adds even more value. Traditionally, lead nurturing has always been about sales-speak, with landing pages that are designed to get leads into the sales funnel.... 5 Tips To Fine-Tune Your B2B Lead Generation SEO Content
Content plays an integral role in B2B lead generation SEO. In addition to the obvious benefit of bringing in more traffic, content can also help you establish your reputation, which, in turn, further helps to improve your ranking as an industry leader. Unlike...
5 Tips to Develop an Agile Lead Generation Strategy
One of the most important things for any lead generation strategy is the ability to stay agile, even as your goals shift and realign. The digital landscape is changing all the time, with new technologies and trends arising every year. With these changes come growth...
End-of-Funnel Lead Generation Mistakes
The end of the funnel is easily the most crucial stage in every lead generation campaign. This is where leads will make their final decision on whether to convert. You’ve put in the work to get them to this point and once they get there, you will need to seal the...
How to Avoid Over-Personalisation in Lead Generation
While personalisation can be very effective with lead generation, over-personalisation can end up doing your campaigns more harm than good. Is it possible to over-personalise, though, and why is that such a bad thing? To understand why over-personalisation can drive...
The Role of Language in Lead Generation
One of the frequently overlooked factors in lead generation is language. By its nature, this type of marketing is designed to capture leads and move them along the funnel to convert. This can sometimes lead to campaigns that are so focused on selling that they forget...
3 Lead Generation Strategies for Cold Emailing
As an alternative to cold calling, cold emailing can be a good addition to your lead generation strategy if it is done correctly. This approach has advantages and disadvantages. In terms of benefits, it can help bring in leads that may not have been exposed to your... Getting Your Post-COVID-19 Lead Generation Strategy In Place
If you haven’t already begun thinking ahead with your lead generation plans, now is the time to do so. Although it is hard to say how long the effects of COVID-19 and lockdown will last, let alone what the impacts will be on a global scale, it is essential to start...
When Lead Generation Personalisation Fails
While lead generation personalisation is certainly a powerful way to drive conversion, it will only deliver results when it is done properly. Personalisation is far more than addressing leads by name. It’s more than creating personas, although those are a good start....
6 Cross-Channel Lead Generation Mistakes to Avoid
Cross-channel lead generation is a highly effective way to connect to leads at various stages of their journey, across various channels they may be using. Rather than simply using multiple channels to reach leads, cross-channel strategies are all about creating a more...
How to Use Hyper-Personalisation in Lead Generation
With any lead generation campaign, hyper-personalisation can be highly effective. This approach could be considered personalisation 2.0. While personalisation focuses on targeting customers according to segmentation and basic behaviour, hyper-personalisation goes one...
4 Ways to Create a Human-Centred Lead Generation Strategy
Although all lead generation strategies should put the customer at the forefront of every campaign, human-centered approaches go one step further. This type of strategy is designed to put empathy and deeper understanding into campaigns in order to communicate with...
Lead Generation Strategies for Lockdown and Beyond
Now, more than ever, it is time to take a good look at your current lead generation strategies to see how they can adapt to the global shifts caused by COVID-19. All over the world, businesses are starting to look at new and improved ways to reach customers, during...