Lead generation blog posts


Lead Nurturing and SEM

Lead Nurturing and SEM

SEM offers a powerful tool for your lead nurturing efforts, helping to attract leads to your landing page through targeted paid ads on major search engines such as Google. Done right, SEM and Pay Per Click is a fantastic tool that has plenty to offer your lead...
Lead Generation for Small Business

Lead Generation for Small Business

Lead generation certainly offers a powerful tool for business of all sizes. For small businesses, this strategy has the ability to help you gain awareness, drive targeted traffic to your site and increase your conversion. Done right, lead nurturing for small business...
Why Create Lead Generation Profiles?

Why Create Lead Generation Profiles?

Lead generation profiles can be a highly effective way to create targeted lead campaigns, working alongside your lead scoring efforts to provide a deeper level of personalisation. Much like buyer personas help B2C brands, lead profiles help B2B brands, creating a...
3 Lead Nurturing Misconceptions to Avoid

3 Lead Nurturing Misconceptions to Avoid

With so many misconceptions surrounding lead nurturing, it is all too easy to end up wasting time and resources on strategies that do not do any good at all. While lead generation does not have to be overly complicated, it can still cause some confusion when companies...
4 Ways to Qualify Sales Leads

4 Ways to Qualify Sales Leads

Do you have a process for qualifying and progressing sales leads? If you have been using lead scoring and other techniques, without having a qualification process in place, you may find that you are still dealing with too many lukewarm or non-converting leads....

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