In today’s competitive world, the need for SEO-friendly lead generation is more important than ever. Taking ahead of your competitors means having a solid SEO strategy in place that goes hand in hand with your lead campaigns. A multi-channel strategy is the best way...
Storytelling plays a role in every type of digital marketing but where lead generation is concerned, it adds even more value. Traditionally, lead nurturing has always been about sales-speak, with landing pages that are designed to get leads into the sales funnel....
Content plays an integral role in B2B lead generation SEO. In addition to the obvious benefit of bringing in more traffic, content can also help you establish your reputation, which, in turn, further helps to improve your ranking as an industry leader. Unlike...
One of the most important things for any lead generation strategy is the ability to stay agile, even as your goals shift and realign. The digital landscape is changing all the time, with new technologies and trends arising every year. With these changes come growth...
The end of the funnel is easily the most crucial stage in every lead generation campaign. This is where leads will make their final decision on whether to convert. You’ve put in the work to get them to this point and once they get there, you will need to seal the...
While personalisation can be very effective with lead generation, over-personalisation can end up doing your campaigns more harm than good. Is it possible to over-personalise, though, and why is that such a bad thing? To understand why over-personalisation can drive...
One of the frequently overlooked factors in lead generation is language. By its nature, this type of marketing is designed to capture leads and move them along the funnel to convert. This can sometimes lead to campaigns that are so focused on selling that they forget...
As an alternative to cold calling, cold emailing can be a good addition to your lead generation strategy if it is done correctly. This approach has advantages and disadvantages. In terms of benefits, it can help bring in leads that may not have been exposed to your...
If you haven’t already begun thinking ahead with your lead generation plans, now is the time to do so. Although it is hard to say how long the effects of COVID-19 and lockdown will last, let alone what the impacts will be on a global scale, it is essential to start...
While lead generation personalisation is certainly a powerful way to drive conversion, it will only deliver results when it is done properly. Personalisation is far more than addressing leads by name. It’s more than creating personas, although those are a good start....
Cross-channel lead generation is a highly effective way to connect to leads at various stages of their journey, across various channels they may be using. Rather than simply using multiple channels to reach leads, cross-channel strategies are all about creating a more...
With any lead generation campaign, hyper-personalisation can be highly effective. This approach could be considered personalisation 2.0. While personalisation focuses on targeting customers according to segmentation and basic behaviour, hyper-personalisation goes one...
Although all lead generation strategies should put the customer at the forefront of every campaign, human-centered approaches go one step further. This type of strategy is designed to put empathy and deeper understanding into campaigns in order to communicate with...
Now, more than ever, it is time to take a good look at your current lead generation strategies to see how they can adapt to the global shifts caused by COVID-19. All over the world, businesses are starting to look at new and improved ways to reach customers, during...
Attraction marketing offers a highly effective way to boost your lead generation efforts. This strategy is not new. Over the years, it has evolved a great deal, with the growth of social marketing paving the way for new and improved attraction marketing approaches....
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.
