Tag: digital marketing blog posts
Lead Generation Strategies for Lockdown and Beyond
Now, more than ever, it is time to take a good look at your current lead generation strategies to see how they can adapt to the global shifts caused by COVID-19. All over the world, businesses are starting to look at new and improved ways to reach customers, during...
Using Attraction Marketing in Your Lead Generation Strategies
Attraction marketing offers a highly effective way to boost your lead generation efforts. This strategy is not new. Over the years, it has evolved a great deal, with the growth of social marketing paving the way for new and improved attraction marketing approaches....
Demand Generation vs Lead Generation
Lead generation certainly plays a vital role in converting new customers, but attracting them in the first place is equally important. This is where demand generation comes into play. To get leads into your sales funnel, you first need to hook them into your lead...
3 Ways Digital Marketing Will Adapt During Lockdown
Are you using the current lockdown to focus on your digital marketing efforts? As uncertain and stressful as the COVID-19 crisis has been, quarantine can be a good time to adapt your business and explore growth opportunities. Many businesses across the country are...
Why Digital Marketing Ethics Are More Important Than Ever
In our current time of uncertainty, ethics play a bigger role in digital marketing than ever before. Over the last few weeks, the world has been dealing with the effects of COVID-19. The full impact still remains to be seen, but there is no doubt that it will be felt...
When Lead Generation is Not Enough
Lead generation certainly plays an important role within any digital marketing strategy. With that said, focusing exclusively on nurturing leads without looking at the bigger picture can end up setting you back far more than you realise. Blinding sending out nurturing...
Why Invest in Digital Marketing Reporting?
Including digital marketing reporting in your overall digital marketing strategy is a step that can add a huge amount of value. Many businesses are so focused on forging ahead with digital campaigns that they forget to stop and consider how these campaigns will be...
Digital Marketing Trends for 2020
There is no doubt that digital marketing is a constantly shifting landscape, with each year bringing new trends to the table. In the last year or two alone, we have seen the rise of AI that has opened up the digital space to offer a far greater level of customisation...
5 Signs Your Lead Generation Content Needs Improvement
Offering an effective way to nurture leads at every stage, lead generation content has the potential to drive conversion. Many companies tend to treat content as an after-thought, however. Used as part of your broader lead generation strategy, content allows you to...
Why Negative Reviews Are Not the End of Ecommerce Marketing Success
If you have recently been hit by a negative review or few, you may be wondering how it will impact on your ecommerce marketing results. The good news is that all reviews help – whether they are negative or positive. In this guide, we take a closer look at how...
Why Your SEO Strategy is Not Working
Wondering why your SEO strategy never seems to get you anywhere? Trying to get your site ahead in the SERPs is not always easy. Search Engine Optimisation can be incredibly frustrating – especially for those who are wanting to get ahead quickly. In reality, SEO...
Ecommerce Marketing for Large Stores
Wondering how to get more from your ecommerce marketing efforts for your large online store? Unlike micro stores, larger stores typically offer a large variety of products across multiple categories. Some, like online department stores along the likes of Amazon and...
Lead Generation for Multi-National Businesses
Wondering how you can use lead generation for your multi-national business? Unlike smaller businesses, who have the luxury of staying agile, many large-scale businesses approach lead nurturing on a large scale. Using Lead Generation for Multi-National Businesses...