Ecommerce is a term that gets thrown around in a rather abstract context. There are many brands that use an online store to increase sales and generate new leads. But when it comes to SMME’s, there is never a lot of money to spare. Therefore, focus on the most...
There are certainly many ecommerce content strategy trends out there that add genuine value. From video content to personalised guides, many trends will enhance your strategy. That’s not to say that all trends are worth following. A very common ecommerce marketing...
Although making that initial sale may seem all-important in your ecommerce marketing strategy, your post-sales efforts can be even more essential for growth. Post-sales applies to everything that happens once your customer has checked out and completed their order....
Ecommerce SEO plays a vital role in the growth of any online store. Today, thanks to COVID and the natural move towards online retail, the ecommerce marketing space is bigger than ever. More stores are going online as they move away from traditional brick and mortar...
Creating a sense of urgency in your ecommerce marketing campaigns is an excellent way to drive sales. Urgency makes customers feel that they have to act quickly. It can make all the difference between a customer ignoring that abandoned cart email sequence you have...
Although no online store likes the thought of dealing with complaints, you can minimise the impact they have with a few simple ecommerce marketing strategies. For many e-tailers, complaints are associated with lost sales and even lost customers. Complaints can...
As the slow fashion trend continues to grow, vintage clothing stores need to up their ecommerce marketing game to stay ahead. Pre-loved, vintage, second-hand or pre-owned clothing is the antithesis of mass-produced clothing. The market for unique fashion with a low...
Trust signals play an important role in ecommerce marketing. These take many forms, from reviews and testimonials to about pages, website trust badges, fair policies, and any other factor that demonstrates trust. When customers arrive at your store, there are a few...
Ecommerce funnels take customers through various stages. These include awareness, consideration, decision, and retention. Marketing strategies are aligned in each stage to take the customer through the sales process seamlessly. Trying to push customers to make a...
The relationship you have with customers plays an integral part in your ecommerce marketing efforts. From human-centred marketing to various other strategies designed to put the customer first, it’s all about improving the customer journey. One thing that can have a...
Ecommerce marketing is essential for all types of online stores, including dropshipping stores. Unlike stores that sell products directly from inventories, dropshipping businesses do not keep inventory. Instead, products are ordered through third party stockists....
Ecommerce marketing is often focused on bringing in new customers than retaining existing customers. A great deal of time and resources are used to reach new customers, through various campaigns. The idea that the more customers discover and purchase from your store...
As the backbone of every ecommerce marketing strategy, your customers should always be kept front and centre across every campaign you are running. Without customers, there will be no online store. Many etailers assume that basic customer service is enough to keep...
As COVID-19 and the resultant lockdown has drastically changed the way that people shop, ecommerce marketing is going to play a vital role in the festive season. While some shoppers are still going to head to the mall or venture out to physical stores, many are...
Ecommerce marketing has played a big role in the global economy throughout the lockdown. In terms of local economies, it is equally important. Many traditional brick and mortar stores have been forced to close or consider alternate options to keep selling. Online...
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