Long before lockdown, ecommerce marketing was rapidly evolving. With the economic impact of COVID-19 still being felt across the world, ecommerce has taken many giant leaps forward. The digital world in itself has been forced to evolve rapidly over the last eight...
Ecommerce marketing is something that every soon-to-launch store needs to start selling right away. With more retail businesses looking at online stores, having a proper launch strategy in place is hugely important. Competition has become a major challenge for new...
Have you started planning your ecommerce marketing strategy for the holiday season? After an extremely challenging and uncertain year, the festive shopping season is almost here. Online shopping is very likely to pick up a great deal between now and December, as...
If you’re looking for a simple yet effective way to boost your ecommerce SEO results, FAQs are a good addition to your strategy. There are a few ways to get the benefit of FAQs. You could create a dedicated FAQ page that contains commonly asked questions relating to...
Ecommerce marketing is essential for bringing in new sales and for keeping existing customers happy. But what about old customers who have not purchased for a while? Do you let them go or do you try and re-engage them to bring them back? There are numerous reasons...
Ecommerce marketing offers a highly effective way to drive more revenue, attract more customers and build more loyalty. While there is no doubt that it is essential for year-round growth, it can also be highly useful for once-off promotions such as flash sales. Unlike...
Whether you are starting a new online store or aiming to grow your existing one, having an ecommerce marketing strategy in place that can easily scale is essential. In today’s era, online shopping is set to rapidly grow. One of the many things highlighted by global...
As South Africa prepares to enter phase 3 of lockdown, it is more important than ever to ensure that your ecommerce marketing campaigns hit their mark. Tone-deaf campaigns are not limited to pandemics. Every single brand runs the risk of misreading their audience and...
In our current times, there is no doubt that ecommerce marketing has become essential for retailers of all sizes. Many stores are moving away from a traditional in-person store in favour of online stores, while others are taking a ‘click and mortar’ approach,...
Social proof is a powerful tool for any industry but for ecommerce marketing, it is especially useful. Your customers are your biggest promotion tool. In the era of social media and transparency, your reputation can be greatly affected by the way current and potential...
As the impact of COVID-19 continues to be felt across the world, ecommerce marketing has shown just how powerful remote transactions can be. Unlike traditional retail, which has already seen a big dip since the start of the pandemic, ecommerce limits points of contact...
There is no doubt that customers are at the forefront of every ecommerce marketing strategy. The current coronavirus pandemic and lockdown have proven yet again that customer service is something that no retailer can afford to overlook. Like it or not, there is a very...
Reporting tools offer an excellent way to track ecommerce marketing metrics. From bounce rates to clicks and many other metrics, reporting allows you to see what is working in your campaigns. It also allows you to make improvements in real-time, using comprehensive...
An Ecommerce marketing dashboard allows you to get a deeper insight into your visitors’ behaviour on your site. As an effective way to get accurate reports on everything from website visits to bounce rates, revenue, and transactions, reporting dashboards are...
As ecommerce marketing continues its rise, more brands than ever before are improving their online reach. For luxury brands, ecommerce offers a way to provide customers with a carefully crafted shopping experience that matches (or even exceeds) the experience of...
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