An Ecommerce marketing dashboard allows you to get a deeper insight into your visitors’ behaviour on your site. As an effective way to get accurate reports on everything from website visits to bounce rates, revenue, and transactions, reporting dashboards are especially useful for ecommerce stores.
Ecommerce Marketing Dashboard For Online Stores
Not too long ago, reporting was done through website analytics, with any other data needing to be pulled coming from numerous other platforms rather than a single console. Over time, reporting has evolved to offer a consolidated tool that provides far more insight into how your visitors act on your site. The ease of use and wide range of benefits make ecommerce marketing dashboards an extremely worthwhile investment for any ecommerce business. Keep reading to find out why this platform is so important for your overall growth.
Rather than trying to get data from all over the place, having one single platform makes it far easier to get the insight you need. In this guide, we take a look at some of the biggest benefits that ecommerce marketing dashboards offer to ecommerce stores. These benefits include the following:
1. Increase sales and drive revenue
The number one advantage of an ecommerce marketing dashboard is the ability to get data on every aspect of your campaigns. This includes paid advertising, social media, lead generation, and transactions. Having this data is essential in order to build your online store and continue to boost sales. Aside from driving conversion, this tool can also help to increase customer retention as well, by identifying opportunities for upselling, cross-selling, and other ways to increase customer spend. The result on your bottom line is more sales and higher revenue, regardless of the size of your online store.
2. Gain consolidated insight from a single tool
As we touched on before, trying to get data from multiple sources quickly becomes a pain. A platform that enables you to gain consolidated insight from one point is far more effective. This will allow you to track your PPC campaigns while measuring the effectiveness of your latest Twitter campaign, as well as your current lead nurturing campaign, without needing separated dashboards. Instead, you can review trends and shifts in one place, with all of your digital marketing campaigns monitored accurately, simply, and thoroughly
3. Reduce wasted time and effort
Needless to say, trying to pull data from more than one source and then manually creating reports and trying to read data from these reports takes a lot of time and effort. Digital marketing reporting is not a once-off task, either. For true growth, you will need to do weekly or monthly reporting. Doing this manually takes up valuable resources, taking your staff away from their primary tasks. When you have a central, automated system in place, time is freed up for other tasks. You will have the benefit of a time-effective tool that saves hours of effort, giving you the time and energy to focus on building your business.
4. Accurately measure website traffic
Trying to do reports manually is the quickest way to make mistakes. Rather than take that risk, it is far safer to use an automated system that provides accurate reporting. An ecommerce marketing dashboard enables you to get up-to-the-minute information on website traffic, including visits, where visitors come from, how they find you, where they are based, and various other insights that help you target your audience more efficiently.
5. Track and improve bounce rates
Bounce rates are an important metric that has a big effect on your results. When visitors arrive on your website and then leave without completing any action, it could be due to any number of reasons. It could be because visitors have not found what they are looking for on your website. It could be because your website is not optimised for all devices. It could be because they have arrived from a misleading ad. It could even be because your content, images or layout is not giving visitors enough reason to click through to learn more. Getting insight into your bounce rate is the best way to reduce bounces and encourage more clicks.
6. Identify areas for improvement
Aside from giving you insight into how you can keep visitors on your site, you can also determine areas for improvement. In addition to identifying positive data, reporting also helps you identify less-than-positive data. You may find that certain pages have consistently low traffic. Seeing a month-to-month comparison on traffic could reveal issues on the page – no product descriptions, missing images or even something like a page error. Reporting aims to reveal more than just cold hard data. Instead, it aims to give you insight into all areas of your online presence. The more you learn, the more chance you have of improving your campaigns across the board. You will be able to pick up problems and resolve them before they start to have an impact on your sales.
7. Make decisions in real-time
The problem with historical reports is that they only allow you to learn from your mistakes rather than make decisions and improvements in real-time. Having access to real-time data is the best way to stay ahead of your reporting, with an ecommerce marketing dashboard that provides current data. This means being able to pick up a decreased open rates in your latest lead generation campaign or reduced shares on your latest Facebook campaign. Rather than waiting until it’s too late, you will be able to undo the damage early and prevent mistakes from happening in the future. As a result, you will be able to continually improve your campaigns, for better results, time and time again.
Getting Results With an Ecommerce Marketing Dashboard
If you are aiming to grow your online store and improve your results across all of your channels, an ecommerce marketing dashboard will be a highly valuable investment. Whether you run a small online store specialising in a niche product or a large multi-national store that has a large product range, reporting is vital for growth. Reporting is also essential for stores planning to scale, making it a must for expanding product ranges and shifting to global markets.
Ultimately, ecommerce marketing is an investment. The ecommerce industry is large and highly competitive, with new stores appearing in the market rapidly. Those that invest in tools such as reporting have a far better chance of getting ahead than those who rely on manual reporting and single-channel reporting. Make sure that you stay on track with an ecommerce marketing dashboard designed to help your online store grow from strength to strength.
