Easter is approaching and many stores are already planning their ecommerce marketing campaigns. Brick and mortar stores have been preparing for this holiday, too, with plenty of colourful displays found across supermarkets and other stores. Easter offers a chance to plan fun, engaging campaigns that are targeted at multiple audience groups. It is primarily a family holiday, with many campaigns aimed at younger audiences. However, it is also a time of year that celebrates the joy of being around loved ones, enjoying good food and good company. To help you kickstart your ecommerce marketing campaigns for Easter, we’ve put together a few tips to keep in mind.
Ecommerce Marketing for Easter
Set your brand apart with these ecommerce marketing ideas for Easter.
Curate products
Food stores, speciality chocolate stores, bakeries and other similar stores will find it easier to plan dedicated Easter and Good Friday ranges. Stores selling non-food items can also plan out product collections, however. Like any other holiday, the goal here is not to try and tie in every single product to the event. Instead, it is to carefully select products that are relevant. For example, if you sell hand-crafted kids bedding, dog leashes, homeware or other products, you may decide to release a limited-edition Easter range. If you sell general products, you may decide to choose products that can be enjoyed over the long weekend. This could include supplies for picnics, products for family lunches or other products that allow customers to enjoy a rewarding Easter weekend.
Think out the box
Rather than doing what every other store is doing, with over the top decor, bright colours and an endless supply of eggs and cartoon bunnies, try and think out the box. Plan campaigns that are in line with your brand look, colours, tone and overall message. Get creative with virtual Easter egg hunts, which offer limited-off discounts and smaller rewards. Recipes, unique hashtag campaigns, eye-catching pop-ups showcasing flash sales or other promotional events, contests, and other fun campaigns will all engage customers.
Use storytelling
User-generated content offers a powerful way to reach potential and existing customers. Encouraging customers to make their own videos sharing Easter stories, with unique hashtags is a great way to weave in storytelling. You can also use storytelling in your own videos, featuring members of your team. Email campaigns can take customers through a different type of egg hunt, with stories, clues and small rewards in each email as the day approaches. When customers can relate to your brand, you have the chance to connect on a much deeper level.
Easter Ecommerce Marketing
With a bit of out-the-box thinking, a carefully selected range of products and a good dose of fun, you can create the ideal strategy. Instead of making Easter an over-the-top, hard-sell opportunity, focus on creating a sense of customer intimacy. This will help you create an audience-led ecommerce marketing strategy that engages at every level.
