Ecommerce marketing is essential for bringing in new sales and for keeping existing customers happy. But what about old customers who have not purchased for a while? Do you let them go or do you try and re-engage them to bring them back? There are numerous reasons that customers might leave and never be seen again. In some cases, it could simply come down to customers finding what they needed and having no reason to make further purchases. In other cases, they may have purchased a while ago and then forgotten about your store.
Your ecommerce marketing campaigns may not be targeted specifically for old customers, which means that you might end up losing them for good unless you are proactive. With the right plan in place, you can re-engage old customers and hopefully bring them back.
Ecommerce Marketing Strategies to Win Back Customers
To get started, here are a few easy to implement ecommerce marketing ideas to encourage customers back to your store.
Remind customers that you’re still there
Whether it’s been months or over a year, you will need to remind customers that you are still there. This can be done in several ways. One of the most effective ways is to send out a ‘we miss you’ campaign that tells customers that you haven’t forgotten about them and that you’d love to welcome them back. The trick here is to avoid the hard sell. Sales messaging can be off-putting. Instead, you want personalised campaigns that promote new products, share products similar to those purchased before or gently remind customers to come back and see what your store has to offer at present. Check out this fashion brand marketing agency that can make your project grow online using social media strategies.
Incentivise with exclusive offers
You can either offer incentives in your reminder email or you can schedule personalised offers a day or few after your initial reminder email. Sending offers this way can be more subtle. If there has been little to no engagement from your reminder email, an offer could give customers more of a reason to return to your store. You don’t have to make this a major offer or promise the world here. Essentially, what you want to do is encourage customers to come back and make a purchase. You could offer a limited time discount, loyalty points, free shipping or anything else that motivates re-engagement.
Get feedback to see how you can improve
Another approach is to find out why customers never returned in the first place. Surveys or feedback requests are an effective tool for identifying potential problems in your customer experience or overall store. If you don’t know why customers left, it will be impossible to know how you can prevent other customers from leaving, let alone how you can get the customer back again. Feedback emails should be short, simple and direct with no pressure or judgement.
Ecommerce Marketing to Re-Engage Old Customers
Unless you try and give them another chance, you’ll never be able to re-connect. With the right approach, re-engaging old customers does not have to be a massive challenge. If none of these ecommerce marketing strategies works, you can remove the customer from your lists and focus on current customers who are actively engaging with your store.