Reporting tools offer an excellent way to track ecommerce marketing metrics. From bounce rates to clicks and many other metrics, reporting allows you to see what is working in your campaigns. It also allows you to make improvements in real-time, using comprehensive data.
If you have been looking at a digital marketing dashboard as a way to grow your ecommerce marketing results, there are a few things to consider to get the most from your reporting tools. In this guide, we share some dos and don’t to help you get started.
Getting the Most From Ecommerce Marketing Reporting
Start off on the right foot with these ecommerce marketing tips for accurate, reliable reporting.
Do invest in the right tools
Reporting tools should simplify the process, saving you time and effort. Look for tools that are easy to implement and use. Make sure that your chosen dashboard is able to provide consolidated reports that enable you to view trends and potential problem areas. Tools that offer limited data or those that are clumsy and difficult to use will make it far harder to keep track of your ecommerce campaigns across multiple channels.
Don’t implement without a plan
Before you get started, it is essential to have a plan in mind. Implementing without a plan can make the onboarding process far more complicated than it ought to be, with a far higher risk of adoption failure. Consider your goals, requirements, channels, and anything else that will make migration or implementation more seamless and less of a headache.
Do focus on the right metrics
Although all metrics play a part in ecommerce success, some are more relevant than others. Tracking overall clicks is good – tracking bounce rates is even more useful. Track open rates for a general idea of how your campaigns are doing and conversion rates to see how opens and clicks affect actual sales. Make sure you also look at other data such as audience location, how audiences find your products and anything else that can offer insight.
Don’t keep teams in the dark
The problem with setting up any tool without making your teams part of the implementation is that it quickly becomes difficult to adopt the tools across the company. If your marketing heads are using the new reporting platform but your sales teams are not, they may not be able to get accurate data on factors that influence sales. Likewise, if your IT team is handling everything without providing training, it will be a struggle to get everyone to use the platform. Make sure that your teams are prepared on how to use reporting tools and that they also understand the benefits of using these tools.
Ecommerce Marketing Reporting Simplified
We hope that these tips have made it a little simpler to get started. With a large range of benefits offered by reporting dashboards, these tools are an invaluable resource to help you grow your ecommerce marketing results.