Whether you are launching a new business or making the move to invest in a multi channel social media marketing campaign to help you grow your presence online, knowing how to get started is key to ensuring that you proceed on the right foot. Too many brands jump into...
If you are wondering where to even begin, a social media cheat sheet is just what you need to get the ball rolling. Whether you are investing in a personalised social media marketing strategy or hoping to wing it on your own, knowing when to post, what to post and...
With the number of social media advantages that can be enjoyed, companies that have yet to embrace the move towards social are certainly missing out on a chance to grow. Over the last decade alone, social media marketing has paved the way for companies to reach more...
Creating social media content that gets plenty of reactions, comments and shares is the end-goal for many businesses, both big and small. Whether you are trying to improve your company social media presence or start a new channel, success often comes down to the...
Social media is without a doubt a great tool for marketing your business online. It is also very effective as a way to grow your reputation, as well. Using your social channels to build your reputation is a lot easier than you may think. The secret to achieving this...
If you are not incorporating video into your social media marketing campaign, you are missing out on a huge chance to engage your audience, drive conversion, boost your SEO efforts, build trust and even increase awareness. Why Include Video in Your Social Media...
If social media algorithms are driving you crazy, you’re not alone. The recent Facebook shift that favoured friend updates and group updates over page updates have had many businesses in despair. Surviving Social Media Algorithm Updates While there is not much you can...
Wondering which social media trends are worth watching this year? In the past year alone, we have seen many trends come and go. From the notorious Tide laundry pod challenge in recent times to overdone memes, endorsements, influencer posts, video, social retail and...
Social media marketing trends are not always a bad thing. In fact, some trends have the ability to help you connect with your audience in a way that triggers engagement across the board. While trends themselves are not bad, what can be bad is following trends blindly....
As the social media landscape continues to adapt and grow each year, one thing remains the same… social networks have forever changed the way that brands interact with their audiences. Getting the Most From Social Media Channels in 2018 Whether you are considering...
While some social media trends can be useful, such as highly relevant hash tags and cohesive brand messages that portray your company in a way you want to be seen, other trends have no place in the corporate world. Avoid These Social Media Trends at All Cost If you...
Wondering whether you really need a social media marketing strategy, or if it is better to keep on winging it? Many businesses feel that investing in a strategy is something that only large businesses need to do. If you’ve mostly been managing on your own, but you...
Just how big a rule does strategy play when it comes to social media success? Actually, quite a big one. Without a strategy, you may find that you spend a great deal of time, effort and resources on marketing through various social platforms, with little to no return....
Is your Facebook marketing strategy helping you grow your page? Or, is it not doing much to help you reach your goals anymore? Many strategies work well with your current needs. As your business grows, you may well find that what worked before does always work...
Think back to the last social media campaign that caught your attention. It may have been a series of videos that resonated on a deeper level, or it could even have been a clever hashtag on Twitter that resulted in plenty of retweets. While it may seem that you need a...
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