Search engine optimisation copywriting is more important than ever before. Many businesses are so focused on how to improve their rankings that they forget that content will always be king. To quote Google’s Matt Cutts, “A lot of people get caught up in description, meta keywords, thinking about all those kinds of things, but don’t just think about the head, think about the body because the body matters as well.”
How do you ensure that your website content is on form, fully optimised and ready to get you closer to the top of the SERPs? The answer lies in SEO copywriting.
When to invest in SEO copywriting
Not sure whether the time has come to think about SEO copywriting? Here are a few signs that it may be time to talk to a content expert…
Your website does not have enough content. Search engines require an absolute minimum of 300 words on every web page and blog post in order for your content to be ranked. If your website has a lot of images, but not much content, a copywriter can help you ensure that your website is found online through well-written content that is targeted and relevant.
You have content, but it is not optimised. Just having any old content is not enough to get ahead, either. Content that is not optimised for search engines can be just as bad as no content at all. A copywriter will help you edit and refine existing content, so that your pages can begin to show up on Google.
You are not a wordsmith. You may not enjoy writing, or you may love writing, but find it harder to know what to put on your website. Yet another way that a copywriter can help is to craft content that is professionally written and targeted to your audience.
You don’t have time to add new content to your website. Last, but not least, one of the biggest reasons that you might consider investing in a copywriter is the fact that it saves you a great deal of time and effort. By outsourcing this task to someone who specialises in content, you’ll be free to focus on the things you do best.
If you’re keen to learn more about how optimised content can help your website grow, get in touch today. As a digital marketing specialist who helps clients succeed online, I offer a wide number of services that range from SEO copywriting to social media, PPC and various other online marketing solutions.