Wondering how to kick-start your ecommerce marketing efforts for your micro store? These stores work a little bit differently to larger stores. Unlike department stores and multi-national or international stores that typically have a far larger budget and audience around the world, micro stores either focus on a single product range or a small range that sells within a smaller locale. Many are community stores. Some operate solely online, while others have physical stores alongside their online stores.
Ecommerce Marketing Tips for Tiny Stores
In this short guide, we share some tips on how micro stores can grow their reach organically using a few tried and tested ecommerce marketing strategies.
There are a few key ways to reap the benefits of micro stores in ecommerce marketing. These include the following:
Exclusivity
The one thing that tiny stores and pop-ups have over large retailers is often exclusivity. Shoppers come to micro stores for an exclusive experience. This is achieved through a number of strategies, from clear and consistent branding all the way through to personalisation, customisation, limited stock, carefully planned sales, pop-up events, exclusive products or services, and anything else that gives shoppers an experience that they remember.
Community
Community also plays an important role in the growth of tiny shops. In the case of online boutiques, community is provided through blogs and social media, as well as mobile marketing, lead nurturing, and email marketing. All of these can be used to help shoppers connect and interact. When shoppers come to value your boutique not only as a place to find the products they love but also to connect to like-minded people, they are far more likely to become lifetime shoppers, helping to boost customer retention notably.
Omni-channel
Finally, it goes without saying that an omni-channel approach is without a doubt essential for micro as well as larger stores. Focusing on only one or two channels can end up limiting your reach. Taking a deeper approach that uses strategies designed around your individual needs and goals is a far better option, allowing you to target customers on a deeper level than ever before. You will also have the ability to consistently tweak and improve your campaigns, driving more sales at the same time.
Whatever your goals are for the year ahead, remember that the most important step in optimising your sales is to stay on your toes and enjoy the ability to change and grow. That is one area that smaller stores will always compete over bigger stores, giving the ability to create ecommerce marketing strategies that quickly adapt.
