When it comes to ecommerce marketing strategies, understanding your customers is a pre-requisite for growth. Despite that Baby Boomers make up a significant portion of online shoppers, many online stores focus all their strategies on Millenials, leaving older shoppers...
Along with cross-selling, upselling offers a powerful addition to your ecommerce marketing strategy, offering a way to increase sales, add value to customers, increase loyalty and encourage repeat sales. This approach can be used for a wide range of products, provided...
While gaining new customers is also important for growth, ecommerce retention offers the best way to build loyalty and maintain profits, year after year. Many etailers focus their entire ecommerce marketing strategy on gaining customers without including strategies...
If you are battling to meet sales targets, it may be time to take a closer look at your B2B ecommerce marketing strategies. The B2B ecommerce market continues to grow, in South Africa and on a global scale. Despite this growth, there are still many challenges faced by...
If you have been battling to see any results from your online store, it may be time to look at ecommerce product page optimisation to see how ecommerce marketing can improve your product pages. Much like a brick and mortar store, online stores need to make the right...
Done right, an ecommerce SEO strategy has the potential to help you grow your online store considerably. The right ecommerce marketing strategy can help you stay ahead in the SERPs, regardless of whether you are a megastore or a smaller store trying to keep up with...
If you have recently been hit by a negative review or few, you may be wondering how it will impact on your ecommerce marketing results. The good news is that all reviews help – whether they are negative or positive. In this guide, we take a closer look at how...
User intent plays an important role within your ecommerce SEO strategy, helping you attract and convert buyers in a way that is highly focused. Understanding HOW people search is extremely beneficial to bringing in traffic that is targeted to your products. When you...
If you are not making use of video within your ecommerce marketing strategy, you may be missing out on the chance to boost sales, drive reputation, and increase your overall brand image. Video is a channel that has seen continued growth, year after year. Smart...
SEO category pages play an important role in growing your results – especially for ecommerce. Sadly, these pages are often treated as an afterthought and left unoptimised. This can, over time, end up having an adverse reaction to your overall SEO rankings. If...
While there is no doubt that custom acquisition is important in ecommerce marketing, customer retention is even more important. It cost far less and even drive more profit over the long term to invest in current customers compared to attracting new ones. With that in...
Having an ecommerce marketing persona or few in place offers an excellent way to connect to your customers – future and present. Buyer personas allow you to create highly personalised ecommerce marketing campaigns that are designed to speak to your target...
If you are not already using chatbots in your ecommerce marketing strategy, now is a good time to start thinking of incorporating this useful AI tool. Acting as a way for customers to get help instantly, chatbots are certainly useful from a customer service point of...
When it comes to stories on ecommerce marketing, there has been more than a little gloom and doom. As things continue to shift in technology and marketing, the perception that ecommerce is going to vanish tends to grow. There is no doubt that the retail space has...
As ecommerce marketing continues to evolve and adapt, 2019 is sure to bring plenty of opportunities for etailers. There is no doubt that online shopping has grown in popularity over the last few years. Statista predicts that by 2021, ecommerce sales will reach 17.5%...
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