Social proof is a powerful tool for any industry but for ecommerce marketing, it is especially useful. Your customers are your biggest promotion tool. In the era of social media and transparency, your reputation can be greatly affected by the way current and potential...
There is no doubt that customers are at the forefront of every ecommerce marketing strategy. The current coronavirus pandemic and lockdown have proven yet again that customer service is something that no retailer can afford to overlook. Like it or not, there is a very...
As ecommerce marketing continues its rise, more brands than ever before are improving their online reach. For luxury brands, ecommerce offers a way to provide customers with a carefully crafted shopping experience that matches (or even exceeds) the experience of...
Your ecommerce marketing strategy has been highly successful, and now you are starting to look at expanding into international markets. Many online stores will reach this point – especially larger stores catering to a wider audience. If you have been aiming to...
Testing is, without a doubt, one of the most important aspects of ecommerce marketing. Without testing, it is impossible to know whether your campaigns are on the right track. It also becomes far harder to determine whether improvements are needed. You may find that...
Understanding your competition is essential for ecommerce marketing growth, whether you are a small store just starting out or a larger store aiming to scale. Competitive analysis offers a powerful tool for every type of business. For online stores, it offers the...
Ecommerce marketing can be daunting for small stores – particularly stores wondering how they can ever compete against large stores. The first thing to note is that trying to compete with large, well-known stores is not the way to see results. Stores such as...
Offering a powerful way for ecommerce marketing as well as lead generation, landing pages are used to drive targeted conversion with a single purpose. Whether you are promoting a new product range through online advertising or you are enticing new customers with a...
Although lost sales might seem like a major drawback where ecommerce marketing is concerned, they can offer a number of surprising benefits. There are a number of lessons to be learned when sales fall through. Whether carts are abandoned or orders are cancelled at the...
There is no doubt that customer reviews can help to drive sales, but can they also help your ecommerce marketing SEO results? A decade or so ago, when ecommerce was still growing, reviews were limited to on-site reviews on product pages. As the ecommerce industry...
While a large number of ecommerce marketing strategies focus on Boomers and Millennials and even Generation Y, many strategies end up overlooking Generation X. Born between 1965 and 1980, this generation is a relatively small group that has vast purchasing power. Not...
Cognitive bias can be an incredibly powerful strategy for ecommerce marketing, working with your audience’s unconscious biases that play a role in how purchase decisions are made. These biases can impact the purchasing decision in many ways. They can determine the...
Mobile ecommerce marketing or m-commerce marketing as it’s often called has certainly been on the rise over the last few years. As mobile adoption continues to grow all over the world, online shopping has evolved to include multiple devices. While this is good news...
Ecommerce SEO plays an important part in your overall ecommerce marketing strategy, helping your online store get found more easily. Whether you have a large online shop with hundreds of products or a smaller store that specialises in a range of niche products, making...
There is no doubt that loyalty programmes offer a powerful way within your ecommerce marketing strategy, helping you to connect to customers, drive more sales and work towards increasing customer lifetime value. Done right, loyalty programmes are extremely effective....
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