Wondering why your sales funnel never seems to convert many leads? Feeling frustrated at the amount of effort you seem to be putting in with little to no return on your investment? If so, you are not alone. Many business owners understand the importance of lead...
Your sales funnel forms the link between marketing and sales, working alongside your lead nurturing efforts to turn potential leads into purchasing customers. Despite the importance of this funnel, it is often treated as an afterthought rather than the main event. In...
There is no doubt that lead marketing offers a number of unique benefits – especially in the case of email marketing. Whether you are aiming to grow your subscriber base, convert more leads, encourage more clicks or even increase your email open rates, lead...