There are many, many things to consider when you go about choosing a digital marketing specialist. As much as budget and references are always useful, there are a few traits that can make all the difference between an amazing specialist and one that leaves you underwhelmed.

What are the things that you should look for in your search for the right digital marketing specialist? Let’s take a look.

Selecting the right digital marketing specialist

The most important things to consider when selecting a digital marketing specialist include the following:

  1. Experience. Ideally, you want to work with someone who has built up a fair amount of experience in the digital marketing field. As tempting as may seem to hire an intern or recent graduate to save a few Rand, it can end up setting you back more than you bargained for when they are unable to get the results they have promised.
  2. Expertise. Experience goes hand in hand with expertise. This is essentially the know-how that comes with years of experience. A skilled digital specialist will have a solid understanding of a wide variety of tools and strategies, from reporting to social media, online ads, SEO and various other channels that will help you grow your business online. Without expertise, it is a shot in the dark.
  3. Communication. How well does the specialist communicate with clients? If you are having trouble understanding strategies, can you easily ask for input? Like any relationship, it is vital to be able to communicate clearly so that you never have to be left feeling confused or unsure of proposals and recommendations made by your specialist.
  4. Planning. Without a plan, marketing can be a massive waste of time and money. Being able to plan and strategise is very important for any consultant. In the digital marketing industry, it is especially important to choose a specialist who has solid planning skills.
  5. Passion. Finally, it is always good to find someone who is passionate about what they do. While you may be able to compensate for a lack of planning, communication, expertise or experience, the one thing that you can never do without is passion for all things digital.

If you are looking for an experienced, highly skilled consultant who has a solid understanding of all things digital, I am here to help you get started with your digital marketing strategy.

Leave a comment below, or send me your details to learn more about working with a digital marketing specialist.

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