One of the many challenges to consider when implementing your ecommerce marketing strategy is abandoned carts. These can be highly frustrating at the best of times. Whatever the size or nature of your store, shopping cart abandonment is something that you will encounter at some time or another. In fact, many studies indicate that it is impossible to completely eliminate the risk of cart abandonment.
Although you won’t be able to stop it happening completely, there are a few ways that you can at least reduce the number of abandoned cats. Keep reading to get our ecommerce marketing tips on how for cart recovery.
Ecommerce Marketing Strategies for Cart Recovery
If cart abandonment is getting you down, try some of these ecommerce marketing strategies:
- Focus on building trust. Prevention is often easier than cure, as the old saying goes. You can reduce abandoned carts by building trust. Ecommerce development goes hand in hand with marketing to ensure the experience for customers. Use trust seals, SSL certificates, verified payment gates and other features that instill trust.
- Create a seamless experience. At the same time, you also want to make it as easy as possible for customers to complete checkout. While sometimes it is impossible to avoid abandoned carts, other times, a seamless customer experience can make all the difference.
- Segment your audience. Another thing that can prevent abandoned shopping carts is segmentation. If you are targeting every customer in the same way, you are missing out on a chance to connect to customers in a way that drives conversion. This can be especially powerful as part of a broader marketing strategy designed to grow your online store.
- Perfect your abandoned cart emails. One of the most effective tools is the abandoned cart email. This email needs to be timed carefully so that it reaches customers at the right moment. Rather than rushing customers by sending out too soon after they leave, try waiting an hour or two. As always, A/B testing is the best way to determine the best time to send this type of email.
- Learn when to cut your losses. As hard as it is to lose a potential customer, sometimes, you need to know when to cut your losses. Wasting time trying to re-engage a customer who shows no sign of returning is a waste of time and effort. Instead, aim to send no more than two emails. If no interest is generated by the second email, it is unlikely to happen after a third email.
Share your thoughts below to let us know which ecommerce marketing strategies have helped you the most.