Data privacy plays an essential role in lead generation and failing to recognise this role can end up having far more serious consequences than you think. South Africa’s POPI (Protection Of Personal Information) Act will be fully enforced from 1 July 2021. Since being...
How important is data privacy when it comes to digital marketing? How can you give your customers peace of mind while still providing them with a tailored online experience? The Cambridge Analytica scandal has certainly highlighted the need for greater transparency in...
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