How important is data privacy when it comes to digital marketing? How can you give your customers peace of mind while still providing them with a tailored online experience? The Cambridge Analytica scandal has certainly highlighted the need for greater transparency in the digital space. In today’s digital era, privacy has become a hotly debated issue that has massive implications for many online brands.
Why Data Privacy Matters in Digital Marketing
While many people, including Elon Musk, have opted to delete their social media pages in the wake of the latest data privacy scandal, you don’t have to go to such drastic measures to ensure that your digital marketing strategies are done in a way that protects your data and reputation.
Why exactly is privacy so important when it comes to digital marketing? For starters, here are some of the top reasons to make privacy a priority.
Privacy builds trust
When customers know that they can use your services, view your website, engage with your social media pages and interact with your brand without worrying about their data being sold or exploited, you are able to build trust. This is why it is essential to focus on opt-in communication and other strategies that are transparent in how data is collected and used. For example, you could let customers know that they may be mailed about relevant offers that add genuine value.
Trust builds reputation
A brand that is built on trust will be able to build and maintain a healthy reputation. In our competitive online world, reputation is everything. This affects every aspect of your business, from how your brand is perceived to how easily you are able to grow a loyal following. Businesses that have a strong reputation will find it easier to convert leads and attract potential leads while retaining customers in the process.
Reputation builds loyalty
Over time, reputation also begins to drive loyalty. The result of loyalty is far-reaching, helping to create brand advocates who are passionate about your company. This type of customer is worth their weight in gold, helping you grow your following in an authentic, organic way. Eventually, there is a knock-on effect that establishes a consistent cycle of trust and growth.
Protecting your customer’s data is easier than you may think. Start by reviewing your current policies, scheduling regular data clean-ups, reworking the way you collect data and fine-tuning your lead generation, mobile marketing and email marketing campaigns so that you always follow best practice. This is the best way to ensure that your digital marketing efforts are done in a way that protects sensitive data without the risk of hacks or breaches.