Getting started with ecommerce marketing this year? You may be thinking that you have this in the bag and that you have enough of an understanding of general digital marketing to know how to get going and what to focus on now and later. You may even be on the right track.

What You Need to Know About Ecommerce Marketing

In order to get the best results from ecommerce marketing, however, you will need to understand a few basic hard truths. Keep reading to find out more about those truths and how they may affect your plans.

Some of the most important things to know about ecommerce marketing include the following:

It’s not a quick fix

Rather, it is about growing your chance to reach more customers in a way that increases average spend, order size, engagement, reputation, and loyalty. If you begin with the assumption that you will start seeing results instantly, you will end up getting frustrated. You will also miss out on the chance to grow your results on a far deeper level than before. Instead of seeing it as a quick fix, consider this an investment in your business that will reap the rewards over time.

It’s all about the customer

Another thing to remember is that it is always about the customer. Your customers are your lifeblood. Without them, your ecommerce store will have no chance of succeeding. Treating customers are a necessary evil or an afterthought is a sure-fire way to lose customers. When you start exploring strategies such as lead scoring, lead nurturing, segmentation, personalisation, and even buyer profiles, you will start seeing a difference in your results.

It’s not only about acquisition

Many store owners focus so much on customer acquisition that they forget how much value customer retention offers. Time after time, it is has been shown that it costs less to market to existing customers, with a far higher chance of conversion as well. Focus on a well-rounded strategy that includes both new and existing customers, and you will have found the sweet spot.

It’s made to be holistic

Finally, this type of strategy should never be seen in isolation. Ecommerce plays a role within a larger picture. This is where it pays to look for strategies that focus on bigger picture campaigns that incorporate email, social, website, conversion, lead generation, mobile marketing, and various other campaigns within a larger strategy.

With the help of an experienced ecommerce marketing strategist, you will have the best chances of reaching your goals this year.

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