As we ease into the last few months of the year, now is a good time to take a look at the digital marketing trends that are set to shape the year ahead. Over the course of the year, we have seen a number of changes in the digital sphere, many of which have naturally progressed as technology adapts and evolves.
Digital Marketing Trends for the Year Ahead
In 2019, we’re looking forward to seeing even more digital marketing shifts, offering plenty of ways for you to grow your brand online.
Which digital marketing trends should you be watching in the year ahead? For starters, here are some of the trends that are already starting to dominate the digital space.
Voice search
Voice search continues to rise, offering a simpler, faster way for consumers to find information. As technology improves, and accuracy increases along with voice recognition, voice searches have gone from a hilariously off-kilter gimmick to a convenient alternative to text-based searches. This trend will slowly begin to affect SEO in that it changes the way that people search for information. Stay ahead of this trend is therefore essential.
Integrated platforms
We are also seeing a rise in cross and omnichannel marketing in recent years. The integration of platforms will further blur the lines between social, online and mobile. This shift will see more of a seamless move between digital channels that allows for a more holistic user experience. Users will be able to enjoy content that easily adapts across all channels, without having to log in and out of their favourite social networks.
Live video
In addition t live video, which shows no signs of slowing down, another video trend to watch is the short micro video of a few seconds. Video has remained one of the strongest growing channels, going beyond YouTube and moving into the sphere of Facebook, Twitter and other channels. Live video uses interaction and streaming to create an in-the-moment experience that offers plenty of value to audiences. If you are not using live video, now is the time to get started.
Just like any other trend, the best way to make use of these shifts is to incorporate them into a greater digital strategy rather than follow any trend blindly. That way, you can benefit from the constant shifts in digital marketing while still making use of tried and trusted digital strategies that you know you can rely on year on year.
