The growth of ecommerce marketing solutions in South Africa is directly linked to the growth of the ecommerce sector. Investment in marketing is necessary to grow your business. Yet, at the same time, counterintuitively, investment in marketing is one of the first...
If you haven’t started already, then you’d better get on with preparing your ecommerce marketing strategy for the 2021 holiday season. Every year, retail markets – both physical and online – enjoy a significant spike in sales during the December holiday season. Much...
The boom in ecommerce marketing over the last few years is a big indication that the online retail space is rapidly expanding. Coupled with the closure of many large retail chains, this could be a big sign that ecommerce is slowly taking over physical stores. Will...
Brand advocates play an integral role within ecommerce marketing. Unlike paid influencers, brand advocates promote your brand purely because they love what you do. You already know how important reviews and other user-generated content are within your broader...
Ecommerce marketing works for a wide range of product niches and business models. For franchises, it can be a valuable way to build a brand within a brand. Unlike independently-owned stores, franchises form part of a larger chain. In some cases, all marketing is done...
Viral ecommerce marketing campaigns can seem like a fantastic idea for any online store. In a world of influencer marketing, social media traffic boosts and other tactics designed to drive maximum exposure to brands, going viral is every brand’s dream. You may think...
In ecommerce marketing, data security and privacy play an extremely important role. POPIA (the Protection of Personal Information Act) has been a hot topic lately. This act was finalised and put fully into action on 1 July 2021. Although just about every single...
Ecommerce is a term that gets thrown around in a rather abstract context. There are many brands that use an online store to increase sales and generate new leads. But when it comes to SMME’s, there is never a lot of money to spare. Therefore, focus on the most...
There are certainly many ecommerce content strategy trends out there that add genuine value. From video content to personalised guides, many trends will enhance your strategy. That’s not to say that all trends are worth following. A very common ecommerce marketing...
Although making that initial sale may seem all-important in your ecommerce marketing strategy, your post-sales efforts can be even more essential for growth. Post-sales applies to everything that happens once your customer has checked out and completed their order....
Customer journey optimisation plays a vital role in every area of ecommerce marketing. The journey begins from the moment a potential customer learns about your store. They may arrive from a sponsored ad on social media. They may find you through a personal referral...
Ecommerce SEO plays a vital role in the growth of any online store. Today, thanks to COVID and the natural move towards online retail, the ecommerce marketing space is bigger than ever. More stores are going online as they move away from traditional brick and mortar...
As the online retail space continues to rapidly grow, it gets harder to make your ecommerce marketing strategies stand out. For many new stores, this can be incredibly daunting. Trying to compete against the big retail giants and other new stores is no small...
Creating a sense of urgency in your ecommerce marketing campaigns is an excellent way to drive sales. Urgency makes customers feel that they have to act quickly. It can make all the difference between a customer ignoring that abandoned cart email sequence you have...
Although no online store likes the thought of dealing with complaints, you can minimise the impact they have with a few simple ecommerce marketing strategies. For many e-tailers, complaints are associated with lost sales and even lost customers. Complaints can...
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