As the slow fashion trend continues to grow, vintage clothing stores need to up their ecommerce marketing game to stay ahead. Pre-loved, vintage, second-hand or pre-owned clothing is the antithesis of mass-produced clothing. The market for unique fashion with a low...
Trust signals play an important role in ecommerce marketing. These take many forms, from reviews and testimonials to about pages, website trust badges, fair policies, and any other factor that demonstrates trust. When customers arrive at your store, there are a few...
Ecommerce funnels take customers through various stages. These include awareness, consideration, decision, and retention. Marketing strategies are aligned in each stage to take the customer through the sales process seamlessly. Trying to push customers to make a...
The relationship you have with customers plays an integral part in your ecommerce marketing efforts. From human-centred marketing to various other strategies designed to put the customer first, it’s all about improving the customer journey. One thing that can have a...
Ecommerce marketing is essential for all types of online stores, including dropshipping stores. Unlike stores that sell products directly from inventories, dropshipping businesses do not keep inventory. Instead, products are ordered through third party stockists....
Ecommerce marketing is often focused on bringing in new customers than retaining existing customers. A great deal of time and resources are used to reach new customers, through various campaigns. The idea that the more customers discover and purchase from your store...
As the backbone of every ecommerce marketing strategy, your customers should always be kept front and centre across every campaign you are running. Without customers, there will be no online store. Many etailers assume that basic customer service is enough to keep...
As COVID-19 and the resultant lockdown has drastically changed the way that people shop, ecommerce marketing is going to play a vital role in the festive season. While some shoppers are still going to head to the mall or venture out to physical stores, many are...
Ecommerce marketing has played a big role in the global economy throughout the lockdown. In terms of local economies, it is equally important. Many traditional brick and mortar stores have been forced to close or consider alternate options to keep selling. Online...
Long before lockdown, ecommerce marketing was rapidly evolving. With the economic impact of COVID-19 still being felt across the world, ecommerce has taken many giant leaps forward. The digital world in itself has been forced to evolve rapidly over the last eight...
Ecommerce marketing and search engine optimisation plays an important role for all online stores. If you have recently branched out to include an online store along with your physical store, it is even more important to bring online visitors to your site. The rise of...
Ecommerce marketing is something that every soon-to-launch store needs to start selling right away. With more retail businesses looking at online stores, having a proper launch strategy in place is hugely important. Competition has become a major challenge for new...
Have you started planning your ecommerce marketing strategy for the holiday season? After an extremely challenging and uncertain year, the festive shopping season is almost here. Online shopping is very likely to pick up a great deal between now and December, as...
If you’re looking for a simple yet effective way to boost your ecommerce SEO results, FAQs are a good addition to your strategy. There are a few ways to get the benefit of FAQs. You could create a dedicated FAQ page that contains commonly asked questions relating to...
Ecommerce marketing is essential for bringing in new sales and for keeping existing customers happy. But what about old customers who have not purchased for a while? Do you let them go or do you try and re-engage them to bring them back? There are numerous reasons...
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.
