Over the last few years, SEO campaigns have evolved a great deal. The focus on ranking was often technical, which helped sites get further ahead in the SERPs. The problem with the old model is two-fold. Firstly, Google has evolved to the point where it is no longer...
Just how important is content when it comes to Search Engine Optimisation? Often seen as the icing on the cake rather than the foundation of any successful cake recipe, content is treated as an after-thought by many businesses. In reality, content plays a vital role...
One of the many reasons to invest in a comprehensive social media strategy for your chosen channels is that it reduces the risk of poorly planned social media content. When you are managing your own accounts, there is a very real risk of making a very public social...
There are literally millions of people sharing content everyday via social media. Brands everywhere are hoping to be included in those shared experiences. When the sharing of content happens, it makes the content travel and increases the reach, exposure and brand...
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