The relationship you have with customers plays an integral part in your ecommerce marketing efforts. From human-centred marketing to various other strategies designed to put the customer first, it’s all about improving the customer journey. One thing that can have a...
One of the frequently overlooked factors in lead generation is language. By its nature, this type of marketing is designed to capture leads and move them along the funnel to convert. This can sometimes lead to campaigns that are so focused on selling that they forget...
When is the best time to shake things up with your digital marketing campaign? Is it a good idea to make changes when you don’t really need to? Or, should you be changing your campaign strategies on a regular basis? The simple answer to this question is that your...
Whether you feel like you are doing plenty of work for almost no result, or you are in need of a fresh approach, every digital marketing campaign needs to be revamped at some point. One of the biggest dangers for any business is to allow marketing efforts to stagnate....