Tag: search engine marketing blog posts


Lead Nurturing and SEM

Lead Nurturing and SEM

SEM offers a powerful tool for your lead nurturing efforts, helping to attract leads to your landing page through targeted paid ads on major search engines such as Google. Done right, SEM and Pay Per Click is a fantastic tool that has plenty to offer your lead...
Ecommerce Marketing and SEM

Ecommerce Marketing and SEM

There is no doubt that a well-rounded ecommerce marketing strategy is essential to ensure that you are able to grow your business and bring in sales. That means incorporating a range of strategies that include organic campaigns as well as paid campaigns. SEM (Search...
6 Paid Search Marketing Trends to Watch

6 Paid Search Marketing Trends to Watch

Paid Search marketing is constantly evolving. As search engines get smarter, advertisers have more ways to connect with their audiences than ever before. The rise of mobile, video and other strategies have given way for ads that are able to engage like never before....
What is search engine marketing (SEM)?

What is search engine marketing (SEM)?

As the web continues to evolve, search engine marketing (SEM) is becoming more important than ever before. Not too long ago, this term was a catch-all phrase used to describe everything from search engine optimisation to paid advertising (pay per click marketing)....

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