6 Paid Search Marketing Trends to Watch

6 Paid Search Marketing Trends to Watch

Paid Search marketing is constantly evolving. As search engines get smarter, advertisers have more ways to connect with their audiences than ever before. The rise of mobile, video and other strategies have given way for ads that are able to engage like never before....
What is search engine marketing (SEM)?

What is search engine marketing (SEM)?

As the web continues to evolve, search engine marketing (SEM) is becoming more important than ever before. Not too long ago, this term was a catch-all phrase used to describe everything from search engine optimisation to paid advertising (pay per click marketing)....
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