If you have been wondering how to get started with b2b social media marketing strategies, you may already have some idea of how b2b differs from b2c. Perfecting Your B2B Social Media Strategies Unlike consumer-focused strategies, business-focused strategies require an...
Creating social media content that gets plenty of reactions, comments and shares is the end-goal for many businesses, both big and small. Whether you are trying to improve your company social media presence or start a new channel, success often comes down to the...
Social media marketing is a great way to establish your brand, increase awareness, gain more followers, connect with your audience and build trust. It’s also a powerful way to drive conversion if you focus on the right metrics. In this mini guide, we take a look at...
If you are not incorporating video into your social media marketing campaign, you are missing out on a huge chance to engage your audience, drive conversion, boost your SEO efforts, build trust and even increase awareness. Why Include Video in Your Social Media...
Wondering which social media trends are worth watching this year? In the past year alone, we have seen many trends come and go. From the notorious Tide laundry pod challenge in recent times to overdone memes, endorsements, influencer posts, video, social retail and...
How do you know when your social media marketing campaign is dead? Aside from following your stats closely, it is not always as easy to see that things are going wrong. As Facebook and other social networks continue to change the way that people interact with brand...
As the social media landscape continues to adapt and grow each year, one thing remains the same… social networks have forever changed the way that brands interact with their audiences. Getting the Most From Social Media Channels in 2018 Whether you are considering...
Struggling to get your B2B social media efforts off the ground and running? Unlike B2C social media, which is largely designed to spread brand awareness and grow reputation, B2B has a number of goals and considerations. On one hand, you will still need to ensure that...
While some social media trends can be useful, such as highly relevant hash tags and cohesive brand messages that portray your company in a way you want to be seen, other trends have no place in the corporate world. Avoid These Social Media Trends at All Cost If you...
Wondering whether you really need a social media marketing strategy, or if it is better to keep on winging it? Many businesses feel that investing in a strategy is something that only large businesses need to do. If you’ve mostly been managing on your own, but you...
Just how big a rule does strategy play when it comes to social media success? Actually, quite a big one. Without a strategy, you may find that you spend a great deal of time, effort and resources on marketing through various social platforms, with little to no return....
One of the many reasons to invest in a comprehensive social media strategy for your chosen channels is that it reduces the risk of poorly planned social media content. When you are managing your own accounts, there is a very real risk of making a very public social...
Think back to the last social media campaign that caught your attention. It may have been a series of videos that resonated on a deeper level, or it could even have been a clever hashtag on Twitter that resulted in plenty of retweets. While it may seem that you need a...
Twitter marketing can be an effective way to drive more engagement while building a loyal following on this popular social media platform. What many businesses don’t realise however is that Twitter should not be a numbers game. Although it is good to have a following,...
If you are not considering a LinkedIn marketing strategy, you may be wondering whether you are missing out. The good news is that, as much as this network can be incredibly useful for many, it is certainly not a network that everyone needs to consider. Kennected...
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