Tag: social media marketing blog posts


Perfecting Your Social Media Content

Perfecting Your Social Media Content

Creating social media content that gets plenty of reactions, comments and shares is the end-goal for many businesses, both big and small. Whether you are trying to improve your company social media presence or start a new channel, success often comes down to the...
How Social Media Marketing Drives Conversion

How Social Media Marketing Drives Conversion

Social media marketing is a great way to establish your brand, increase awareness, gain more followers, connect with your audience and build trust. It’s also a powerful way to drive conversion if you focus on the right metrics. In this mini guide, we take a look at...
Social Media Marketing Trends for 2018

Social Media Marketing Trends for 2018

Wondering which social media trends are worth watching this year? In the past year alone, we have seen many trends come and go. From the notorious Tide laundry pod challenge in recent times to overdone memes, endorsements, influencer posts, video, social retail and...
Top Signs Your Social Media Strategy is Dead

Top Signs Your Social Media Strategy is Dead

How do you know when your social media marketing campaign is dead? Aside from following your stats closely, it is not always as easy to see that things are going wrong. As Facebook and other social networks continue to change the way that people interact with brand...
Top Signs Your Social Media Strategy is Dead

Getting the Most from B2B Social Media

Struggling to get your B2B social media efforts off the ground and running? Unlike B2C social media, which is largely designed to spread brand awareness and grow reputation, B2B has a number of goals and considerations. On one hand, you will still need to ensure that...
Social Media Trends to Avoid

Social Media Trends to Avoid

While some social media trends can be useful, such as highly relevant hash tags and cohesive brand messages that portray your company in a way you want to be seen, other trends have no place in the corporate world. Avoid These Social Media Trends at All Cost If you...
Do You Really Need a Social Media Marketing Strategy?

Social Media Content to Avoid at All Cost

One of the many reasons to invest in a comprehensive social media strategy for your chosen channels is that it reduces the risk of poorly planned social media content. When you are managing your own accounts, there is a very real risk of making a very public social...

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