Which lead generation management trends should you be following for the year ahead? Lead generation has continued its rise, year on year. As a way to bring in new leads, nurture existing leads and explore potential opportunities, lead generation is a powerful tool indeed. If you have not yet included this tool as part of your broader digital marketing plan, 2018 is the year to get started.
To get a better idea of what to expect in the year ahead, here are a few lead management trends to watch.
Lead Generation Management Trends to Watch
Some of the top lead management trends to watch next year include the following:
The internet of everything
As with many other digital marketing strategies, lead generation no longer appears in a vacuum. Instead, smart marketers are incorporating lead nurturing efforts into a larger, more holistic strategy that incorporates a range of channels designed to optimise conversion. The benefits of this approach are numerous, from a better level of conversion all the way to a simplified lead generation strategy.
Customers are still at the forefront of every strategy. Thanks to the continued rise of tools such as CRM platforms, you can no longer to afford to not keep customers top of mind. If you have not already aligned your CRM, sales and marketing strategies, you are missing out on the opportunity to deliver a far more streamlined experience to customers than ever before.
As Google’s Mobile First index gets closer, lead generation strategies will also need to consider responsive design. Landing pages need to be easily accessed from any device, landing page SEO needs to cater to mobile searches, and any other strategy you have planned needs to be ready for the rise of mobile.
Segmentation continues to be a powerful addition to any lead generation strategy. Without a smarter targeting approach, you may end up missing out on the chance to reach your audience on a deeper level. Lead segmentation is not going anywhere anytime soon. Now is the best time to embrace it.
At the same time, personalisation is also becoming more of the norm than the exception. You competitors are very likely using personalisation to reach your ideal target audience. What can you do to ensure that you don’t lose out sales? For starters, you can look at personalised subject lines and content in your campaigns.
Which trends do you think will be most interesting? Share your thoughts below to tell us which lead management trends you will be focusing on in 2018.