If you have a niche website that sells a very targeted service or product, it is essential to have an SEO strategy that is designed to help you get ahead. Trying to grow your website with a cookie cutter strategy can end up doing more harm than good.
How to Perfect Your Niche SEO Strategy
Keep reading to find out how to get the most from your niche website with a tailored SEO strategy.
Unlike broad focus websites, niche websites require a slightly more complex SEO strategy. Here are a few of the things that will need to be considered to ensure niche SEO success.
Choose your keywords carefully
One of the biggest challenges for niche websites and those in small markets is finding relevant keywords that have sufficient volume to add value. When products or keywords are very narrow in their focus, there is often a lack of searches done for such terms. Let’s use personalised watercolour paintings of pets as an example. If you had to try and find keywords such as ‘personalised watercolour pet paintings’ or ‘custom watercolour pet paintings’, you would likely battle to find any keywords. If you were to try ‘personalised pet portraits’, you may have better like, however. Rather than trying to get too specific in your keywords, focus on terms that relate to your business more generally, while still being within your niche.
Take advantage of local SEO
Many niche businesses have a localised audience. Local SEO offers the chance to enjoy a higher level of targeting through a number of strategies that allow you to be easily found online. Using our pet painter example, you could focus on providing personalised portraits in Cape Town or South Africa. You could have a website with a co.za domain, you could set up NAP listings that help your business get found on Google, you could plan a blog and content marketing strategy around localised search phrases, and you could incorporate mobile-friendly strategies that make it easy for people to find you in the neighbourhood.
Stop trying to compete with others
One of the biggest mistakes that many niche websites make is one that small businesses typically make, too. Trying to compete with large websites is never a good idea. The very thing that makes niche websites so successful is that they offer a unique service or product. Trying to copy content, features, apps or other elements of a larger, generic website is especially risky for small niche businesses who cannot afford to be moved down in the SERPs. Rather than taking that risk, focus on building your brand in a way that is authentic. That, along with regular content and commitment to SEO, is the best way to grow your website organically.
With the right SEO strategy, your niche website will be well on its way to getting ahead.