One of the most important steps in starting your new business is getting your digital marketing in place. Many new businesses are so focused on launching that they treat marketing as an afterthought, assuming that they can get things started later as the business...
A new survey from Clutch released in August 2018 shows some very interesting data on how companies of varying sizes use digital marketing. This survey found that larger companies are generally more likely to use digital campaigns as a way to stand out from their...
Digital marketing can be tough, even for those in quiet niches. When your business falls into a competitive market, it can be even more of a challenge to get ahead online. Digital Marketing Strategies for Competitive Niches Whether you are battling to compete with...
Digital marketing offers plenty of powerful tools that make it easier than ever to promote your live events. Whether you are planning a webinar, conference, or even a custom event, there are a number of ways that you can engage attendees at every point. The trick to...
You likely know already that the ideal digital marketing strategy is made up of evergreen and topical content. Evergreen content applies to any and all email, social media, and blog content that can be enjoyed in a week, month or even a few years from now without...
Are your digital marketing campaigns designed for growth or are they doomed to hardly get off the ground at all? Ultimately, your success comes down to a number of factors, from reach all the way to strategy and timing. Before you rush into anything, it is always...
If competitive analysis is not already part of your digital marketing strategy, now is a good time to consider this highly strategic approach to gain a better understanding of what your direct competitors are doing to get results. With a number of unique benefits,...
Digital marketing engagement is easily one of the most important metrics, playing a vital role in conversion. Engaged followers are far more likely to become active customers and even brand evangelists. When you lack engagement, you essentially lack the ability to...
With the vast number of digital marketing channels out there, it’s easy to think that you will save time and effort by focusing on just a few channels. After all, it is only big businesses that need to bother thinking about things such as cross channel marketing, so...
Balance is by far one of the most important factors for any digital marketing strategy. Without balance, you are effectively shouting into the void. Balance is what separates a successful, results-driven digital marketing campaign from one that has little to no ROI....
With all the digital marketing channels out there, how do you know which are worth the time and effort? One of the downsides to living in the digital age is that we have more choice than ever before. Businesses of all sizes have the tools that help bring in customers,...
How important is data privacy when it comes to digital marketing? How can you give your customers peace of mind while still providing them with a tailored online experience? The Cambridge Analytica scandal has certainly highlighted the need for greater transparency in...
Along with helping you provide a cohesive brand experience, cross channel marketing can also be a powerful conversion optimisation tool. There are a number of ways that you can increase conversion through an integrated strategy that incorporates the highest performing...
Digital marketing is certainly not a one-size-fits-all strategy. The results that it provides to one brand can be very different to the results it gives another brand. With each business having unique needs and goals, the way that digital strategies are used is very...
Integrated, omnichannel, multi-channel and cross-channel marketing are terms that are often used interchangeably with digital marketing. In reality, while there are many similarities between these approaches, they each have unique focus areas that make them quite...
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