by Anton Koekemoer | Nov 6, 2017 | Lead generation
Lead generation strategies can often seem forced and even unnatural at times. For your leads, how you target and nurture is key to whether or not they move up the cycle. When your strategy is focused too much on conversion, without taking into account the process...
by Anton Koekemoer | Oct 25, 2017 | Lead generation
Keeping your marketing and lead management goals on the same page is no small feat. In fact, aligning sales and marketing can be one of the biggest challenges for any business. While a CRM enhances your marketing strategy as well as your sales processes and even your...
by Anton Koekemoer | Oct 11, 2017 | Lead generation
Your sales funnel forms the link between marketing and sales, working alongside your lead nurturing efforts to turn potential leads into purchasing customers. Despite the importance of this funnel, it is often treated as an afterthought rather than the main event. In...
by Anton Koekemoer | Sep 27, 2017 | Lead generation
A proper lead generation strategy offers one of the most effective ways to convert more customers and grow your business holistically. Although most companies using this strategy have aligned their marketing and sales teams, many forget to include customer service...
by Anton Koekemoer | Aug 16, 2017 | Lead generation
Are you using lead scoring to help you separate the lukewarm leads from the warm leads? If not, you may be missing out on a way to convert more leads. This strategy goes hand in hand with lead nurturing strategies such as market segmentation and lead profiling to help...
by Anton Koekemoer | Aug 7, 2017 | Lead generation
There is no doubt that lead marketing offers a number of unique benefits – especially in the case of email marketing. Whether you are aiming to grow your subscriber base, convert more leads, encourage more clicks or even increase your email open rates, lead...
by Anton Koekemoer | Jul 10, 2017 | Lead generation
There is no doubt that lead generation marketing has become a powerful tool. Whether you are kicking off with email marketing, launching a new product or simply aiming to improve your current lead strategies, lead generation is a valuable investment that can help you...
by Anton Koekemoer | Jul 3, 2017 | Lead generation
Have a lead generation strategy with your digital marketing campaign is extremely valuable because it allows you to reach potential leads at every stage of their cycle. For email marketing, this approach is particularly beneficial, as it helps you create highly...
by Anton Koekemoer | Apr 11, 2017 | Lead generation
When you think of lead generation, you may not automatically think about genuine, authentic growth. Many people instead think about annoying autoresponders and passive-aggressive sign-up forms. Leads are an integral part of every single business however. Whatever the...
