Long before lockdown, ecommerce marketing was rapidly evolving. With the economic impact of COVID-19 still being felt across the world, ecommerce has taken many giant leaps forward. The digital world in itself has been forced to evolve rapidly over the last eight...
Ecommerce marketing and search engine optimisation plays an important role for all online stores. If you have recently branched out to include an online store along with your physical store, it is even more important to bring online visitors to your site. The rise of...
Ecommerce marketing is something that every soon-to-launch store needs to start selling right away. With more retail businesses looking at online stores, having a proper launch strategy in place is hugely important. Competition has become a major challenge for new...
Have you started planning your ecommerce marketing strategy for the holiday season? After an extremely challenging and uncertain year, the festive shopping season is almost here. Online shopping is very likely to pick up a great deal between now and December, as...
Ecommerce marketing is essential for bringing in new sales and for keeping existing customers happy. But what about old customers who have not purchased for a while? Do you let them go or do you try and re-engage them to bring them back? There are numerous reasons...
Ecommerce marketing offers a highly effective way to drive more revenue, attract more customers and build more loyalty. While there is no doubt that it is essential for year-round growth, it can also be highly useful for once-off promotions such as flash sales. Unlike...
Reviews are easily one of the most important parts of any ecommerce marketing strategy. For many online stores, good reviews are the ultimate milestone in making sales. Reviews are not just a way to drive new sales, either. They are also a way to generate loyalty and...
Timing and proactivity are both essential when it comes to lockdown shopping communication. Keeping customers up to date is something you cannot afford not to do at this point. There have been many horror stories about local etailers failing to deliver, breaking...
Whether you are starting a new online store or aiming to grow your existing one, having an ecommerce marketing strategy in place that can easily scale is essential. In today’s era, online shopping is set to rapidly grow. One of the many things highlighted by global...
While you may have a basic ecommerce marketing strategy in place to recover abandoned carts, chances are good that you are only focusing on the most obvious steps. Abandoned carts are something that every online store dreads. At the same time, they are also extremely...
Although pop-up shops have traditionally been used in physical retail, they can be a very useful idea for your online store. These shops are temporary retail shops used for specific purposes. Some are created to run during key buying seasons such as holidays. Others...
Now that online shopping has returned to normal in South Africa, many e-tailers are starting to re-look their ecommerce marketing strategies. As of 1 June 2020, South Africa has entered level 3 lockdown. Aside from ecommerce continuing as normal, with no restrictions...
As South Africa prepares to enter phase 3 of lockdown, it is more important than ever to ensure that your ecommerce marketing campaigns hit their mark. Tone-deaf campaigns are not limited to pandemics. Every single brand runs the risk of misreading their audience and...
In our current times, there is no doubt that ecommerce marketing has become essential for retailers of all sizes. Many stores are moving away from a traditional in-person store in favour of online stores, while others are taking a ‘click and mortar’ approach,...
If you have a traditional store as well as an online store, you may be wondering how ecommerce marketing can provide a seamless shopping experience for customers. Click and mortar stores are stores that have an online and offline presence. Unlike stores that operate...
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