With so many ecommerce marketing channels, it is not always easy to know which channels will provide the biggest benefit. The simplest way to find out how each channel performs is to test, test and test again. To get a better idea of which channels to start with,...
When you have a newly launched shop with just a few products, you may think that ecommerce marketing is far beyond your current vision. This is often seen as something that is limited to large brands and superstores rather than tiny shops. Ecommerce Marketing Tips for...
Which ecommerce marketing trends have you been considering this year? As we get settled into 2018, many e-tailers are starting to look at ways to ramp up their results. If you have been trying to increase your conversion rates, you may be tempted to try one of the...
Done correctly, few strategies are as effective as the abandoned shopping cart email. According to the Baynard Institute, an average of 69.23% carts are abandoned by shoppers before completing checkout. That means that nearly 7 out of 10 sales are lost before they are...
If shopping cart conversion is not something that you see as a priority, you may be missing out on more sales than you realise. Ecommerce marketing is notoriously tough compared to traditional retail marketing, with a large number of shoppers leaving their carts...
With so many effective customer retention strategies to consider with ecommerce marketing, keeping your customers happy no longer needs to be a challenge. Despite the number of retention strategies out there, however, some companies still forget that it costs less...
Your lead nurturing strategy for ecommerce is not only an excellent tool to bring in new customers. It is also a powerful tool to reach out to your current customers. Whatever the nature or size of your shop may be, you cannot afford to ignore customer retention....
Ecommerce marketing offers a way to not only reach customers right now but also plan for the future. With the help of a holistic marketing strategy that incorporates cross channel marketing for the best results, you have the ability to create an ecommerce empire...
Getting started with ecommerce marketing this year? You may be thinking that you have this in the bag and that you have enough of an understanding of general digital marketing to know how to get going and what to focus on now and later. You may even be on the right...
Wondering which lessons are most important when it comes to getting results from ecommerce conversion? A look at just about every major ecommerce brand quickly tells you a story about conversion. Important Lessons in Ecommerce Conversion While most have massive...
Cross channel marketing is one of the most effective strategies for holistic growth. In the world of ecommerce marketing and especially with digital marketing in general, this strategy can help you increase your sales and convert more customers. In b2b marketing, this...
As we prepare for the new year ahead, you may be thinking about ecommerce marketing trends to try this year. There are many worthwhile trends and strategies to consider, from abandoned cart emails to personalisation, location-based marketing, video, and many others...
If one of your goals for the new year is seeing a boost in your sales, an ecommerce strategy is something you cannot afford to skip. As the ecommerce space continues to grow in South Africa, more online shops are appearing each and every month. Competing in a crowded...
Ecommerce marketing strategies that are designed to retain customers are often seen as an afterthought, with customer acquisition taking centre stage. In reality, however, it does not only cost less to retain current customers – it also requires a lot less...
Lead generation for ecommerce can be confusing, especially when compared to ecommerce marketing. If you were wondering whether you needed a separate strategy for nurturing leads and marketing your online store, you may assume that these two strategies are much the...
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