If shopping cart conversion is not something that you see as a priority, you may be missing out on more sales than you realise. Ecommerce marketing is notoriously tough compared to traditional retail marketing, with a large number of shoppers leaving their carts...
Ecommerce marketing offers a way to not only reach customers right now but also plan for the future. With the help of a holistic marketing strategy that incorporates cross channel marketing for the best results, you have the ability to create an ecommerce empire...
Getting started with ecommerce marketing this year? You may be thinking that you have this in the bag and that you have enough of an understanding of general digital marketing to know how to get going and what to focus on now and later. You may even be on the right...
Wondering which lessons are most important when it comes to getting results from ecommerce conversion? A look at just about every major ecommerce brand quickly tells you a story about conversion. Important Lessons in Ecommerce Conversion While most have massive...
As we prepare for the new year ahead, you may be thinking about ecommerce marketing trends to try this year. There are many worthwhile trends and strategies to consider, from abandoned cart emails to personalisation, location-based marketing, video, and many others...
If one of your goals for the new year is seeing a boost in your sales, an ecommerce strategy is something you cannot afford to skip. As the ecommerce space continues to grow in South Africa, more online shops are appearing each and every month. Competing in a crowded...
Ecommerce marketing strategies that are designed to retain customers are often seen as an afterthought, with customer acquisition taking centre stage. In reality, however, it does not only cost less to retain current customers – it also requires a lot less...
Wondering whether it is worth considering ecommerce optimisation in the year ahead? Also known as ecommerce conversion rate optimisation, or sometimes CRO, this strategy focuses on combining ecommerce marketing and development to create a highly optimised user...
If you were wondering whether your online store really needs a marketing agency, you may be trying to determine the biggest value that an agency could provide. Many stores assume that ecommerce marketing are only for very large e-tailers that have massive budgets and...
Wondering how not to choose an ecommerce marketing agency? Needless to say, there are a number of sure-fire mistakes to avoid if you are serious about finding the perfect agency to assist in your ecommerce strategies. Biggest Mistakes When Choosing an Ecommerce...
What happens if you do not have an ecommerce marketing plan in place? A short answer would be that you fail to grow your store online, as you struggle to determine strategies that help you bring in new customers, retain current customers, and increase average spend....
One of the many challenges to consider when implementing your ecommerce marketing strategy is abandoned carts. These can be highly frustrating at the best of times. Whatever the size or nature of your store, shopping cart abandonment is something that you will...
Video marketing is a highly effective to any ecommerce marketing strategy, helping you grow your audience, nurture new customers, retain current customers and build brand loyalty. Done properly, video allows you to up your content game considerably. While there is no...
Customer experience has become a driving force for many online shops. The biggest challenge with the rise of ecommerce is that customers no longer have to settle for an experience that is anything below satisfactory. Successful stores know that it is often experience...
If your product marketing efforts are not holistic, you may find it harder to position your online store for genuine growth. Holistic, integrated marketing offers a way to not only reach more customers, but also to establish your authority and provide your customers...
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