How much of a role does social media play within your broader ecommerce marketing strategy? If you are still treating social as an afterthought, it is time to take a good look at the social channels that seem to be driving growth. Although you will not always see big...
If you are still treating SEO as an added extra in your ecommerce marketing plan, now is the time to put more thought into how you are aiming to attract customers to your store. Search Engine Optimisation is often seen as a frustrating waste of time that could be...
Wondering when to start ecommerce marketing? You may assume that you first need to have your online shop up and running before you think about marketing. In reality, waiting until things are established can end up making it far harder to grow. Treating ecommerce...
Have you ever wondered how to track your success when it comes to ecommerce marketing? If you are new to running an online store, you may have some idea of the metrics to focus on in order to track growth and plan for the future. Even if you’ve been running your store...
If you are not taking advantage of the many ecommerce marketing strategies on offer to re-target customers, you are missing out on the chance to increase order frequency and value, as well as the chance to keep customers returning to your store. Best Ecommerce...
Do you need a website to get started with ecommerce marketing? How can you begin selling online without a website? What value does a website offer in terms of sales? Is a Website Essential for Ecommerce Marketing? If you have been thinking about starting an online...
In the last six months alone, social media marketing has continued to change the way that consumers shop online. Over recent years, consumers have begun to have more choice than ever when it comes to ecommerce. The days of online shops that exist in a vacuum are...
One of the most important aspects of any ecommerce marketing strategy comes down to increasing Customer Lifetime Value (CLV). As you likely already knew, it costs far more to acquire new customers than it does to retain existing customers. With that in mind, it goes...
If you are not using social media marketing, you may be missing out on an opportunity to grow your ecommerce marketing results significantly. Using Social Media for Ecommerce Success Used as part of a multi-channel marketing strategy, social network platforms such as...
Whether you are running a large scale, international online store or a tiny online boutique, ecommerce SEO is something that no etailer can afford to ignore. Not too long ago, we shared some tips on how to drive more sales with ecommerce SEO. Today, we’re getting back...
With so many ecommerce marketing channels, it is not always easy to know which channels will provide the biggest benefit. The simplest way to find out how each channel performs is to test, test and test again. To get a better idea of which channels to start with,...
When you have a newly launched shop with just a few products, you may think that ecommerce marketing is far beyond your current vision. This is often seen as something that is limited to large brands and superstores rather than tiny shops. Ecommerce Marketing Tips for...
If you are aiming to drive more sales to your online shop, you will likely have considered ecommerce SEO strategies at some point or another along with your regular ecommerce marketing strategies. Simple Ecommerce SEO Strategies to Increase Sales Many etailers see...
Which ecommerce marketing trends have you been considering this year? As we get settled into 2018, many e-tailers are starting to look at ways to ramp up their results. If you have been trying to increase your conversion rates, you may be tempted to try one of the...
Done correctly, few strategies are as effective as the abandoned shopping cart email. According to the Baynard Institute, an average of 69.23% carts are abandoned by shoppers before completing checkout. That means that nearly 7 out of 10 sales are lost before they are...
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